Victoria + Albert Expands Its Luxury Bathing Experience with New Launches and Award-Winning Design

Amiata

Luxury bathroom design continues to evolve as homeowners seek spaces that deliver both exceptional aesthetics and meaningful wellbeing experiences. Victoria + Albert Baths is responding to this shift with a series of exciting developments, including a new digital platform, the launch of the striking Amiata 1800 bath, and an award-winning addition to its celebrated collection.

At the forefront of these developments is the launch of the new House of Rohl website, bringing Victoria + Albert Baths and Shaws together within a single, streamlined online destination. The newly redesigned platform offers customers a more intuitive and comprehensive way to explore both brands while providing enhanced tools to support residential and hospitality projects alike.

A key feature of the new website is the upgraded Project Builder, allowing designers, specifiers, and homeowners to plan and visualise projects across both brands. The platform also showcases a collection of inspiring real-life installations, offering valuable insight into how products can be integrated into a wide range of interior environments. Dedicated support areas for each brand further simplify access to technical information, specifications, and guidance, ensuring a more seamless project experience from concept through to completion.

Alongside the digital transformation, Victoria + Albert continues to expand its luxury bathing portfolio with the introduction of the Amiata 1800 freestanding bath. Renowned for its sculptural form and elegant proportions, the Amiata collection embodies the brand’s commitment to combining contemporary design with exceptional bathing comfort. The larger 1800 model offers an even more generous bathing experience while maintaining the sophisticated aesthetic that has made the range a favourite among designers and homeowners worldwide.

Kerid

Adding further recognition to the brand’s design credentials, Victoria + Albert’s innovative Kerid bath has been awarded Best Bath in the prestigious Ideal Home Bathroom Awards 2026. The accolade celebrates products that have impressed the publication’s expert editorial panel through outstanding design, innovation, and user experience.

The Kerid bath represents a fresh approach to contemporary wellness. Compact yet immersive, it has been thoughtfully designed to support both restorative hot soaking and invigorating cold plunging. Measuring just 1350mm in length, it is ideally suited to smaller bathrooms and outdoor settings where space may be limited. Despite its compact footprint, the bath delivers a remarkably enveloping experience thanks to its elevated sides, which range from 700mm to 850mm in height.

Further enhancing comfort, a raised seat integrated into the base provides ergonomic support, while the slim angled rim naturally cradles the neck and head. The result is a bathing environment that feels both intimate and luxurious, reflecting the growing demand for products that support wellbeing without compromising on design.

Together, these latest developments demonstrate Victoria + Albert’s ongoing commitment to innovation, craftsmanship, and creating products that elevate the everyday bathing experience. From digital tools that simplify specification to award-winning designs that redefine relaxation, the brand continues to shape the future of luxury bathroom living.

Contact: Victoria Albert