Quadrodesign | A New Showroom in Milan
Quadrodesign and Milan. The city is a destination – and at the same time starting point – to spread the design culture of beauty supported by quality, and to explore the border area between craftsmanship and industry. A choral concept shared with Mo.1950, a tailor-made design solution for architects and end-consumers.
On 8th October, the first Quadrodesign flagship store opened in Milan (in via Molino delle Armi 14) in an equation of balance between goal and result. The Quadrodesign taps are at Mo.1950, the container showroom that houses them, as each tile stands for the perfect completion of a mosaic: made of a spirit of research, both aesthetic and technical, attention to contemporary needs in terms of product sustainability and processes, enhancement of craftsmanship that goes as far as the custom product translated with the effectiveness and control of industrial logic.
Being in Milan is also, and above all, a choice of communication of the values of beauty and quality, which reach the different target audiences through the dual management of the space, skillfully studied by the designer Matteo Lualdi. On the one hand there are the shop windows, a stage for domestic settings, from the kitchen, to the living room to the bathroom, where even the end user has an immediate reading of the unitary style of the companies gathered under the hat of Mo.1950 and partners: in addition to Quadrodesign, Rexa Design and Ceramiche Caesar. And here is the first opportunity to appreciate the various collections of taps declined in the finishes most consistent with the mood, mounted on Rexa Design furnishings. The lower floor, on the other hand, is specifically designed as a work area for more technical users with large operating tables and a material library where the wide range of taps stands out.
The areas occupied by Quadrodesign visually summarize the logic of the brand: aesthetics are essential and the protagonist is stainless steel, with which the company creates the elements for the bathroom, kitchen and filtration elements. Spouts, handles, shower-heads and accessories are arranged in succession on wall grids and on horizontal bases, which already allow us to imagine future expansions of the range, while immediately giving the possibility to extract the individual elements and combine them freely according to a system logic flexible. In the same way they can be brought to the tables, combined and evaluated together with the other materials protagonists of the project. Obviously, the latest bathroom models Valvola01, Valvola02 and Q, all designed by Studio Adolini and, on the central cubes, a summary of the kitchen taps with more particular design and functions. In the storage drawers, samples of finishes and everything you want to consult to find ad hoc solutions for individual needs.
With the aim and the wish to support architects, in telling or completing new projects, from private residential to contract, and private ones with attention to detail and execution, the invitation to visit the flagship store in via Molino delle Armi 14, in Milan, is renewed. Open every day from Monday to Saturday from 10.00am to 2.00pm and from 3.00pm to 7.00pm.
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