Hansgrohe win at the iF Design Awards 2021
Every year, the iF DESIGN AWARD identifies the royal class of outstanding design achievements in various design disciplines with relevance for society and everyday life. This year, the jury of the renowned designers honoured all 19 submitted products by the premium brand hansgrohe with a ‘Winner’ label.
“We are proud that this year, without exception, all hansgrohe products submitted won an iF DESIGN AWARD. It shows us that our strategy of putting people even closer into the center of our product design is proving successful,” says Marc André Palm, Head of Global Brand Marketing at hansgrohe.
Among the winners was the differentiated design of hansgrohe Pulsify, a new, modern shower collection with a particularly flat profile. The new, modular lines of Hansgrohe accessories, WallStoris and AddStoris, were also greatly appreciated by the international design jury. The minimalist form and function of the RainButtons and RainPads, the control elements of the RainTunes digital shower system, also won awards. The jury was also impressed by the brand’s new faucets Finoris, the combination of pull-out shower and minimalist faucet for the washbasin, and Vivenis, with a waterfall-like, gentle jet. In addition to the numerous prizes for outstanding product design, hansgrohe was also delighted to receive an award in the Communications discipline for the hansgrohe home app.
The crowning achievement of the joint success was the iF GOLD AWARD won by AXOR, the design brand of the Hansgrohe Group, for the new AXOR One Select faucet from the collection of the same name by the British designer duo Barber Osgerby. “AXOR One completely reinvents the archetype of the single lever faucet, stripping it down to its pure minimalist form. Its elegant and uncomplicated shape blends easily with both modern and classic environments. The cold-water start helps save energy and is environmentally friendly. What a pleasing way to wash hands,” stated the jury. In addition, the AXOR One showers and AXOR Citterio with new lever handles were awarded with the iF ‘Winners’ label.
A high-calibre international, independent group of 98 design experts evaluated 9,509 entries from some 3,693 participants from 52 nations. Less than 95 competition entries received the iF GOLD AWARD from the international jury of experts for exceptional design achievements.
About the iF DESIGN AWARD
The iF DESIGN AWARD has been a globally recognized trademark when it comes to excellent design since 1954. The iF Design brand is internationally established as a symbol of design excellence. The iF DESIGN AWARD is one of the most important design prizes in the world. It honours design achievements in all the following disciplines: Product, Packaging, Communication and Service Design, Architecture and Interior Architecture, as well as Professional Concept, User Experience (UX) and User Interface (UI). All the award-winning entries are presented in the iF WORLD DESIGN GUIDE and published in the new iF design app.
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