Bespoke Kitchens, Wardrobes & Storage Solutions in Cape Town Hoop

Design-led yet grounded in everyday living, Cape Town-based interior design studio, Hoop, approaches the kitchen as more than a place to cook – it’s where routines unfold, connections are made, and the rhythm of the home takes shape. Founded in 2022 by Anthony, Gina, and Patrick Whitaker, the brand was built on a clear idea: to bring considered, high-quality kitchen design within reach for everyday homeowners.

Intuitive design

the outset, Hoop has focused on bridging the gap between premium craftsmanship and real-world affordability. The result is a growing collection of contemporary kitchens. These are defined by clean lines, thoughtful proportions, and a material palette that balances durability with visual warmth. Each design is created to feel intuitive and adaptable – spaces that work effortlessly while reflecting the individuality of those who live in them.

This same approach now extends beyond the kitchen. With the introduction of wardrobes and home storage solutions, Hoop is evolving into a broader interior design brand, offering a cohesive language that carries throughout the home. Underpinning it all is a belief that South African design deserves a place on the global stage, and a commitment to creating spaces that feel both exceptional and accessible.

One step at a time

Central to the experience is a collaborative, step-by-step process. Clients begin by exploring layouts, styles, and materials, supported by an intuitive digital platform that translates ideas into clear, visual starting points. From there, Hoop’s design consultants step in, refining concepts, balancing function with aesthetics, and developing each space in detailed 3D before final confirmation.

Once approved, every kitchen is made to order, with careful attention given to timelines, delivery, and installation. The process is designed to remove complexity, allowing each stage to unfold with clarity and confidence.

What remains is a considered approach to living as a whole. From kitchens to wardrobes and integrated storage, Hoop creates spaces that work together seamlessly – adaptable, enduring, and designed to support the way life moves through the home.

Contact Hoop for more.