About Hirsch’s

Founded in 1979 by Allan and Margaret Hirsch, Hirsch’s began as a small family-run showroom in Durban and has grown into one of South Africa’s most trusted names in appliances, electronics, and home living. With 19 branches and concept stores across KwaZulu-Natal, Gauteng, and the Western Cape, Hirsch’s continues to bring innovation and quality to homes nationwide.

From humble beginnings, with only R900 in savings, Hirsch’s success has been built on exceptional customer service, family values, and a deep commitment to excellence. Today, Allan and Margaret’s children, Richard (CEO) and Luci (Brand Manager), proudly carry that legacy forward, ensuring every customer
enjoys a world-class retail experience.

At Hirsch’s, you’ll find an extensive selection of the world’s leading brands, from kitchen and laundry appliances to smart TVs, furniture, and lifestyle tech. Each store offers the perfect blend of convenience, inspiration, and expert advice, making home shopping both enjoyable and effortless.