by Brand Creative
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LEISURE & HOSPITALITY: MOROX | Ifrane, Morocco
by
Brand Creative
MOROX redefines Moroccan hospitality in Ifrane, Morocco, with a futuristic boutique hotel that seamlessly blends technology and nature. Nestled in an Alpine-styled town, the hotel offers a hyper-biophilic experience, reconnecting urbanites with nature’s serenity. The lobby honours Ifrane’s cave-dwelling history, while corridors feature custom wallpaper by Moroccan artist Noureddine Daifallah. The rooftop spa provides a rejuvenating atmosphere with meditation pods and stargazing opportunities, challenging traditional Moroccan aesthetics and inviting visitors on a surreal journey of discovery.
About Brand Creative
We create engaging spaces that build audiences, foster brand awareness, provoke thought and target desired demographics. Our design solutions are creative and relevant because we think and process ideas differently; using global perspective and local experience to envision spaces that are inspiring for users yet in line with client aspirations. Our ability to instinctively connect with consumers on an emotional level is the driving force behind our success.
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