by Brand Creative
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LEISURE & HOSPITALITY: MOROX | Ifrane, Morocco
by
Brand Creative
MOROX redefines Moroccan hospitality in Ifrane, Morocco, with a futuristic boutique hotel that seamlessly blends technology and nature. Nestled in an Alpine-styled town, the hotel offers a hyper-biophilic experience, reconnecting urbanites with nature’s serenity. The lobby honours Ifrane’s cave-dwelling history, while corridors feature custom wallpaper by Moroccan artist Noureddine Daifallah. The rooftop spa provides a rejuvenating atmosphere with meditation pods and stargazing opportunities, challenging traditional Moroccan aesthetics and inviting visitors on a surreal journey of discovery.
About Brand Creative
We Analyze. We Ideate. We Create.
From Dubai’s dynamism to India’s heritage and Cape Town’s creativity, our three studios are innovation hubs. We are interior designers, strategists, architects, graphic designers, visual communicators, and storytellers – game-changers united in building brands that inspire and endure.
Our ability to instinctively connect with consumers on an emotional level guides our success. We craft engaging spaces that liberate narratives, foster awareness, ignite discussion, and resonate with the right audiences.
Our design solutions are steeped in creativity and relevance – shaped by global perspective and balanced with local expertise. We envision spaces that inspire the human experience.
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