by Brand Creative
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FOOD & BEVERAGE: ESSO | Various Locations Across K.S.A.
by
Brand Creative
*CID Awards 2024 - Best Interior Design Concept of the Year: F&B Winner
Our goal was to create a friendly, interactive coffee brand that appeals to
everyone. Drawing inspiration from the coffee bean itself, we played with its iconic shape to craft the logo and patterns. The secondary icons reflect the brand’s tagline—Roast, Grind, Dose, and Drink—bringing the essence of coffee to life. We also conceptualised coffee takeaway cups from scratch, designed to hold fresh roasted coffee beans and feature uplifting tear-away messages, adding a personal touch to every coffee experience.
About Brand Creative
We create engaging spaces that build audiences, foster brand awareness, provoke thought and target desired demographics. Our design solutions are creative and relevant because we think and process ideas differently; using global perspective and local experience to envision spaces that are inspiring for users yet in line with client aspirations. Our ability to instinctively connect with consumers on an emotional level is the driving force behind our success.
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