by Brand Creative
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BRANDING: ROASTERY | W Hotel, Abu Dhabi, U.A.E
by
Brand Creative
We were approached by Marriott International to create the visual identity for a unique coffee shop concept for their W Hotel, Yas Island. The coffee shop, called Roastery, located in the hotel lobby, forms the pulse of the space. We created a high-energy concept using fluorescent green and matte black for bold contrast. Roastery makes its own blends, roasted three times a day to match the mood of the hour. We developed an alchemy-based typography to represent the meticulous process that Roastery’s expert baristas use to create the perfect blend.
About Brand Creative
We create engaging spaces that build audiences, foster brand awareness, provoke thought and target desired demographics. Our design solutions are creative and relevant because we think and process ideas differently; using global perspective and local experience to envision spaces that are inspiring for users yet in line with client aspirations. Our ability to instinctively connect with consumers on an emotional level is the driving force behind our success.
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