by Brand Creative
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BEAUTY: CHARMELLE | Dubai, U.A.E.
by
Brand Creative
*CID Awards 2021 - Shortlisted
Charmelle Beauty Salon interior design explores and defines new boundaries in the local beauty industry. We carefully curated the space in line with the brand identity to feel edgy, artsy, and surreal, creating shock value as you enter. Each area is punctuated with artistic lighting and experiences heightened through different lighting techniques. Inspired to create events that would leave a lasting impression on customers, colourful glow-in-the dark artwork and mixed media walls immerse the customer in a dynamic experience.
About Brand Creative
We Analyze. We Ideate. We Create.
From Dubai’s dynamism to India’s heritage and Cape Town’s creativity, our three studios are innovation hubs. We are interior designers, strategists, architects, graphic designers, visual communicators, and storytellers – game-changers united in building brands that inspire and endure.
Our ability to instinctively connect with consumers on an emotional level guides our success. We craft engaging spaces that liberate narratives, foster awareness, ignite discussion, and resonate with the right audiences.
Our design solutions are steeped in creativity and relevance – shaped by global perspective and balanced with local expertise. We envision spaces that inspire the human experience.
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