La-Z-Boy by
Bravo Brands

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La-Z-Boy Furniture Galleries® feature today’s hottest selling furniture in one of the fastest growing propriety furniture concepts globally. In South Africa, through Alpine Lounge, La-Z-Boy® benefits from outstanding quality control, distribution, and dedicated sales support.

A range of modern, stylish La-Z-Boy® furniture is sold through dedicated Furniture Galleries located in selected retail stores. No longer just ‘dad’s chair’ the new generation of La-Z-Boy® furniture is designed to appeal to anyone who likes to put their feet up in ultimate luxury

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About Bravo Brands

Bravo Brands is the owner of exquisitely crafted branded home comfort products with craftsmanship and comfort woven into our core.

Bravo Brands is not the work of one brand alone, but the result of many minds and hands working together, humbly woven into a true South African success story. Our purpose to enable our business, brands, shareholders and the communities in which we live and work to prosper guides everything we do.

We have grown exponentially, with nine solid trademarks under our roof. Our leading home comfort collective prompted a new direction, and in 2020 we became Bravo Brands (previously Bravo Group). Crafting brands for the discerning South African and global consumer. Our brands, Alpine, Edblo, Gommagomma, Grafton Everest, King Koil, La-Z-Boy, Nouwens, Sealy and Slumberland – each has their own tale to tell.

Committed to supporting the economic development of our country and industry, we partner with like-minded brands and businesses to drive upliftment in every sense. While our passion for setting the South African gold standard in interior, furniture and manufacturing consistently reaffirms our position as a respected leader in home and lifestyle comfort.

We are a house of best loved brands that define leading-edge style, quality and value and deliver true home comfort.

One group, many brands, prospering people. That’s Bravo Brands.

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