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Jul 10, 2018

KARE Has Arrived in SA

With their first South African store having just opened its doors in Kramerville, Johannesburg, KARE brings an unapologetic style to the local décor and furniture market.

Having established a firm foothold in Europe, Asia and the Americas, KARE has opened its first South African store in Joburg’s Kramerville, following Ghana and Nigeria within an African context. The impressive 1000 square meter space on Appel Road carries the brand’s extensive range of furniture, lighting and accessories, renowned for its distinctly bold flavour. Tastes vary from one individual to the next, and that’s where KARE is victorious.

The German brand that began in 1981 by then students Jürgen Reiter and Peter Schönhofen, has made its mark selling furniture that brings an element of wow to every room in the home. For Jürgen and Peter, KARE’s popularity can be put down to an offering that caters to truly diverse palates with clients who yearn to go beyond the run-of-the-mill, safe offering when it comes to their interiors.

KARE’s collections are broad and varied in style, including everything from beds, tables and sofas to rugs, lighting and tableware, all of it statement-making and non-conformist with a healthy dose of colour and pattern. “KARE is a brand that speaks to all tastes in interior design, whether crazy or conservative, they cater to homes, offices, restaurants, hotel rooms and lobbies,” says the Joburg franchise owner Karin Cawthorne.

Beyond merely supplying furniture, Jürgen and Peter travel extensively, discovering what the public wants and then innovating and designing pieces in collaboration with skilled craftsmen and industry leaders. They’re trend setters with a loyal following that spans the design sector.

So keen is their love of innovation that they developed the KARE Room Designer App, available for download on the app store and compatible with iPhones and iPads. This smart thinking program enables you to place virtual pieces of KARE furniture and homeware into your own living space with a walk-around mode that allows you to experience each of KARE’s designs from various angles, which means no more guess work.

Karin has a background in retail and interior design and is an ideal fit for KARE. “I’ve always been passionate about interior design, architecture and beautiful things; when I discovered what KARE had to offer, I knew that I wanted to be a part of their story here in SA,” Karin, who first encountered the brand in Indonesia 7 years ago, explains. For her, KARE’s quirkiness, unexpected colour combinations and unashamed statement pieces made a devotee out of her.

So you’re tired of the ordinary? KARE Johannesburg is here to up the ante.


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