Trade Talks & Product Highlights: Discover Roche Bobois’ New Curated Design Offers & Cinematic Collaboration

Trade Talks & Product Highlights: What’s New at Roche Bobois: Curated Design Offers & a Cinematic Collaboration

Whether you’re looking to elevate a residential project or curate the perfect blend of sophistication and function in a commercial space, Roche Bobois continues to lead the conversation with two major design initiatives. From a designer focused campaign to an inspired cinematic collaboration, there’s never been a better time to explore what’s new in our showrooms.

Pack Prime: Exclusive Trade Offering for Design Professionals

Roche Bobois is proud to present the Pack Prime Campaign in South Africa, an exclusive opportunity designed for design professionals. This initiative provides privileged access to Roche Bobois premium collections and bespoke services, allowing for the seamless integration of iconic French design into luxury interiors.

At the heart of the campaign are two expertly curated furniture packs, each offering a distinctive style direction, remarkable value, and access to world-class craftsmanship.

Pack Prime – Option 1: R249,000.00 (incl. VAT)

Preface 3-seat sofa in Cream, designed by Studio Roche Bobois
Pétale armchair in Pétrole, designed by Sacha Lakic
Shark coffee table in Alezan, designed by Studio Juam
Stonehenge dining table in Aria White
Ava dining chairs in Mastic and Camel, designed by Song Wen Zhong

Pack Prime – Option 2: R299,000.00 (incl. VAT)

Bubble sofa in Grège, designed by Sacha Lakic
Ovni coffee table in Aluminium Natural Varnish, designed by Vincenzo Maiolino
Pulp dining table in Koala, designed by Eugeni Quitllet
Dot occasional chair in Denim, designed by Raphael Navot
Identities dining chairs in Denim, designed by Raphael Navot

This curated selection combines elegance with affordability, offering designers and trade professionals access to signature pieces that blend innovation, form, and function—all while embracing the timeless spirit of French Art de Vivre.

When Design Meets Cinema: Almodóvar & de Palma x Roche Bobois

Also unveiled at Milan Design Week 2025 is a spectacular collaboration that bridges the worlds of cinema and interior design. Renowned Spanish filmmaker Pedro Almodóvar and his longtime muse, actress Rossy de Palma, join forces with Roche Bobois to reinterpret some of the brand’s most iconic pieces.

Born from Almodóvar’s award-winning film The Room Next Door, which featured several Roche Bobois designs, the collaboration includes:

The Mah Jong Sofa Reimagined – A collector’s edition of 50 signed and numbered pieces, adorned with iconic film stills.
Bubble Sofa in Technicolor – Four bold new shades curated by Almodóvar in celebration of the sofa’s 10th anniversary.
Rossy de Palma Capsule Collection – A dazzling array of furniture and accessories infused with her theatrical sensibility and creative boldness.

“Furniture to me is not just functional, it’s a bearer of emotion,” says Almodóvar. “These pieces are designed to uplift, to inspire, and to bring a sense of cinematic magic into everyday life.”

Together, these initiatives highlight Roche Bobois continued mission to push creative boundaries while offering industry professionals powerful tools to transform interiors. Whether through bespoke trade offerings or groundbreaking artistic collaborations, the brand invites you to reimagine what’s possible in design.