Redefining Furniture Shopping: Inside SOFACOMPANY’S New Kramerville Store

At 33 Commerce Crescent in Kramerville, Johannesburg’s design district, a new interiors landmark is quietly reshaping how we shop for – and experience – furniture. The ’SOFACOMPANY’S new flagship store is not a showroom in the traditional sense; it’s a space designed to be lived in.

Step inside and you’ll find layered, light-filled settings that feel more like an inviting home or a beautifully curated gallery than a retail floor. Furniture isn’t placed in sterile rows but woven into environments that encourage you to pause, touch, and picture each piece in your own space.

Alongside SOFACOMPANY’S signature sofas, the store brings together a community of like-minded brands: WoodUpp’s textured wall panels, Pedersen + Lennard’s crafted tables and lighting, and Herringbone Rugs’ handwoven designs underfoot. The effect is both elevated and effortless, every item chosen not only for its aesthetic appeal but for how it feels to live with day after day.

Textures beckon the hand, sunlight dances over soft upholstery and sculptural shapes, and every corner sparks ideas for gathering, resting, and creating a home that feels authentically yours. It’s a place where honest materials meet enduring design, and where global award-winning style is made accessible in a way Johannesburg has never seen before.

More than a destination, it’s an open invitation: take your time, explore, and discover what beautiful living looks like here and now.

Visit:  SOFACOMPANY.
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