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Another Tour De Force For Cecil Nurse

Broadcast sponsorship of The Tour de France has, for the past three years, been a hit as epic as the event itself for Cecil Nurse.



Not surprisingly, Cecil Nurse have once again clinched the deal for a ‘fourth’ season with SuperSport and the world’s greatest cycle race.

Intrepid brand ambassador and cycling aficionado Norman will once more be at the forefront of the action. But with a twist in the tail! No longer is he playing his now well-known role as the satisfied end user of Cecil Nurse’s range of well-designed quality products.

This year, Norman also shows his amazing versatility by appearing as a Cecil Nurse employee in various guises: a space planner, a forklift driver, a machine minder and a sales executive.


“His evolution from user to worker is designed to inform viewers that we are so much more than an office furniture company with a proud heritage that goes all the way back to 1948 when Cecil Nurse hung out his shingle”, explains CEO Herbert Meyer.

“Today we are a full-service office furniture solution provider with showrooms and offices across southern Africa. We are geared for and work with our clients to optimise their workspaces; from basement storage all the way up to the CEO’s office. We are well-known as importers of top-end products from Europe and the East. Less known is that we are also producers of top quality furniture at our factory in Cape Town. Our warehouses in major centres enable us to deliver a wide range of well-priced products within days of placing an order.”


The 2018 campaign was once again conceptualised, written and produced by Cape Town-based Brand Nomad, Graham Rothschild.

The 21 days of action, thrills, spills, tears and an eventual triumph and a yellow jersey for the winner will be broadcast and highlighted on SuperSport from 07-29 July. Don’t miss a minute of it! And return Norman’s waves and winks. He’ll really appreciate it.

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