Rugs & Such was founded on the idea of bringing quality rugs into Africa at a cost effective rate. What started as a concept is now a thriving online store where you can easily shop over 3800 products.
Today we chat to founder, Nadine Lubbe, about what inspires the latest trends and the exciting new projects they are involved in at Rugs & Such.
What’s your go-to classic colour choice?
“On a personal level I have to admit that I lean towards a Bohemian decorating style, so for me it would have to be RED, in any form… I like to mix it up with undertones of Grey & Tan, and then a variety of other colours that creates the look I am going for… Naturally, I redecorate and move around my furniture a lot as well! I like to create new looks where I can with what I already have, but RED is definitely my base colour.”
Is there a hotel, interior or building that most inspires your work?
“I am very fond of Boutique Hotels, as they often inspire a quaint interior style, from traditional and classic to ultra-modern. In many cases, each room has its own style – which I LOVE! In general though, I believe taste in décor is very personal, and for that reason I was inspired to create an online rug store that caters to ALL TASTES. Beauty is in the eye of the beholder, and for that I have great respect.”
A place you love to visit?
“I love to travel for Skiing once a year if possible, and would have to say it is hard to choose between France and Austria. That being said, I also love to travel to the USA, as there I get a lot of inspiration for décor styles and looks that are affordable! IKEA must be my favourite store in the world, to browse, get ideas, and see all the rooms they put together is a true inspiration.”
Where do you go to spot new styles?
“Well, like any interior decorator and style guru, I follow a lot of social media blogs, pages and also look at printed media. Any visit abroad also highlights possible NEW TRENDS that are potentially going to become infectious!”
Do you have a favourite restaurant?
“We have a very special retreat just a few minutes from home, Forum Homini, with a Restaurant called Roots. The Cradle of Humankind creates a feeling of being in the middle of the bushveld, while having a beautiful meal, with wine-pairing and the works! It creates an evening that makes life stand still for a moment…”
Who or what is your biggest design influence?
“I would have to say it cannot be one thing only… In my case, I imported oversized rugs for my own home from 2012 – 2016, and they made such an impression on me, that I felt there MUST be a gap in the market for this type of service. The best thing I have learned over the past few months is that Interior Designers often design the MOST GORGEOUS spaces, and due to a lack of variety, both in size and shape, often then struggle to find a rug to finish the space off… So to sum it up, I LOVE being able to fill that void…”
Any interesting projects you are working on?
“We are very focused on making all customers and followers aware of our ability to digitally insert their rug of choice into their space, before even committing to purchase. This is a great way for us to show them what to expect. The pictures for this feature also highlight that in particular.
Further, we are currently working really hard on expanding our Social Media footprint. Although this may not sound exciting, the exposure we have been getting from SA Décor & Design has already proven that online works. Our aim is to get ‘top-of-mind’ when it comes to rugs for every household in South Africa. We would also like to grow our exports into other Southern African countries. We are always building the website and will be doing a few more exciting things to expand on all online avenues available in this respect.”Rugs & Such.