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Flooring Nov 19, 2025

Screed Preparation: The Key to Statement Floors with Lasting Beauty

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The latest design and décor trends are liberating floors from their purely functional role. No longer merely something you walk on, floors are becoming a canvas for artistic and personal expression. At iTe Products, we’ve always believed that a floor is one of the most important features of any space. That’s why we’ve gone to such lengths to create our complete flooring system—a range of products that, layer by layer, address challenges and create the foundation for floors with lasting beauty and aesthetically pleasing durability.

Flawless Floors
When you use iTe Products to create flooring solutions, you’ll invariably end up with an outcome where the beauty is more than skin-deep. After all, statement floors don’t start with your chosen finish but rather with what lies beneath.

It’s hard to make a statement of artistic intent if your floor lacks structural integrity. Cracks, rising damp, and delamination can all detract from the visual impact, practicality, and safety of your floor. That’s why we see the screed as the true canvas—unremarkable, maybe, but without it, there can be no work of art.

Everything They Are Cracked Up to Be
The iTe Products complete flooring system lets you address damp, cracks, saw marks, and uneven surfaces—all factors that can come back to haunt you if you don’t take adequate steps to prepare your screed.

Once your screed is ready, choose from our GRIPiTe range of flooring-specific adhesives for a strong, permanent bond between your screed and your chosen statement flooring finish. While the beauty of a finished floor can be appreciated at first glance, it’s important to scratch the surface (metaphorically speaking, of course) to appreciate its true beauty.

With iTe Products, you can make a statement at every step—preparing your screed, selecting your flooring solution, and applying it with confidence. No moisture issues, no cracks, just statement floors so beautiful it almost seems a shame to step on them.


Contact: 
ITE Products
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