Designed to showcase the faces and personalities behind the brand, global resin flooring manufacturer, Flowcrete Group, has launched a new social media campaign spanning multiple channels under the affectionate hashtag #flowcretefootprint.
The new campaign is designed to bring together leadership, employees and customers by sharing daily experiences and interactions with the global Flowcrete brand. Whether on the job site, with the client, in the office, in the plant or at networking events and trade shows, users are encouraged to snap selfies and group photographs documenting their brand experiences. These photographs or “footprints” are shared with social networks through posts that include the all-important hashtag – #flowcretefootprint.
All of these moments are then aggregated into one central “footprint” pin board, which is available to view at www.flowcrete.com/footprint. A winning “footprint” is selected each month, with the lucky snapper winning a mystery prize. Flowcrete is a global manufacturer of resin floor and wall systems designed for use in a wide range of industrial, institutional and commercial facilities. Products range from anti-corrosive coatings for heavy industry through to highly decorative systems for public facing areas. Flowcrete operates manufacturing centres in the UK, Poland, Sweden, India, Malaysia, South Africa and the USA and boasts a sales presence in 35 countries worldwide. Join in the digital brand story, or follow the “footprint” online at www.flowcrete.com/footprint.
