Belgotex’s visionary new Design Centre
Reimagine the possibilities of a flooring showroom
Belgotex Floors has reinvented the showroom experience with their newly-launched Belgotex Design Centre in Century City, Cape Town. The world-class Design Centre offers a creative space where people can get an inspiring look at the full Belgotex range along with superior expertise from the on-site team. The space will act as an inspiration hub, showcasing the brand’s flooring solutions and application possibilities, as well as a working space for professionals to meet with clients. They are also in the process of developing a programme of trend talks and events for the public and industry in the space.
Designed by ITI, a Durban-based brand development and creative agency, the Belgotex Design Centre is just over 300m2 and includes a contemporary showroom area and elevated textile concept gallery, a coffee bar, boardroom and mezzanine office space for Belgotex’s Cape Town-based professional team. The space is inspired by life lived close to the ground as in Japanese culture.
This informs a design concept characterised by horizontal planes and facets, where the flooring is elevated and honoured for its integrity. The showroom has been conceived of as somewhere more like a public space, where you can pause and spend time being inspired, rather than just transacting. Because of this, the Belgotex products are displayed in such a way that they can be appreciated and can spark creativity – from the “gallery” approach to textile concepts to the bespoke plinth displays showcasing the different ranges.
Contact: Belgotex Flooring
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