Fashion: A New Generation of Calvin Klein
Streetwear meets all-American style in the latest Calvin Klein Jeans Est. 1978 collections. A bold new vision of the foundations of American style, fusing the timeless iconography of Calvin Klein’s legacy with the codes of youth culture.
The offering takes high-impact cues from streetwear, juxtaposing graphic elements with quintessential, all-American archetypes (the trucker jacket, the white tee), through Raf Simons’ eye for CALVIN KLEIN.
Familiar silhouettes for men and women find new life in a dense, all-over silhouette pattern after Richard Avedon’s storied 1980 image of Brooke Shields, or cinematic photo prints of cowboys, barns, and midwestern plains.
Quintessentially American motifs—eagles, flags, buffalos, and more—become bold and evocative graphic prints atop everyday staples of printed denim, T-shirts, hoodies and more.
As relevant as it is authentic, CALVIN KLEIN JEANS EST. 1978 serves as both a distillation of youthful visual vocabulary, and manifesto of a new era, a new generation of CALVIN KLEIN.
Raf Simons serves as the Chief Creative Officer of Calvin Klein. In this role, Mr. Simons leads the creative strategy of the CALVIN KLEIN brand globally across the designer, contemporary, bridge, jeans, underwear and home categories in addition to overseeing all aspects of Global Marketing and Communications, Visual Creative Services and Store Design.
In the almost two years since he joined Calvin Klein, Raf Simons’s vision has quickly reached every corner of the brand. It started with his runway collections, Calvin Klein 205W39NYC, then the billboards, underwear, and, most recently, the lower-priced Calvin Klein Jeans line.
According to the media, the company is looking to regain its position as “the number-one designer jeans brand in the world.” Have a look online and let us know what you think about this latest collection!
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