Cover Styl: Statement Wall Coverings

Offering unique adhesive film solutions, Cover Styl knows a thing or two about chic wallcoverings.

Offering 558 films in seven categories, the company’s wide range of options include wood-, stone-, and concrete-look films, as well as steel and fabric options in an array of colours. Plus, vinyl furniture covers.

With such a wide selection of products available Cover Styl has a solution for almost any application, from home renovations to exhibition stands.

Why decorate your trade show stand you may ask?

Well, for one to stand out, of course. Then there’s the fact that you also want to create a professional environment in which to best showcase your products or services.

“When participating in a trade fair, exhibition or show, you want to promote your company and highlight your expertise,” says Cover Styl.

“You want to meet your prospects, engage them in discussion, arouse their interest and gain their trust. But to prove yourself, you must first attract their attention. Successful trade show stand decoration is a real marketing asset that will help you win over your future buyers. In the crowded aisles full of exhibitors, you need to stand out to make passers-by want to stop and take an interest in your business. To do this, your stand must be original, aesthetic and above all correspond to your company’s brand image.”

But how to stand out? According to Cover Styl, there are a few elements that can contribute to the success of your stand’s attractiveness.

Your company logo should be the first thing prospective buyers see.

“This will make it easier for visitors to remember your company,” explains Cover Styl.

“Avoid a decoration that is too full of visual information and instead opt for an original but airy design for your trade fair booth.”

2. Approach decorating your stand as you would a room.

“As with interior design, a stand should above all be harmonious. You can install a wall covered with a patterned adhesive covering and leave the other walls of the booth in plain colours. Don’t forget to install furniture that goes well with the rest of the decor: a wooden desk, armchairs to invite your visitors to sit down and light fixtures to create a warm bubble within your booth.”

3. Keep it chic yet simple – and within budget.

“If you are looking to create a professional stand decoration without spending too much money, consider covering your furniture and walls with a decorative adhesive wall film specially designed for this purpose. Inexpensive, it allows you to create a complete decoration with textured patterns that imitate different materials such as wood, metal, fabric, stone and marble.”