The local industry comes alive at this year’s instalment of Design Joburg – a place where amateurs and professionals meet to explore the design possibilities of the interior industry.Joining the group of dedicated designers who will create captivating room sets at this year’s event, Generation’s Julia Day is eager to showcase her flair for innovation at the signature CoLab feature at the show.
Generation, located in Hyde Park, is an exclusive, luxury imported design store in South Africa, hosting premium international interior design brands.
In an interview with Design Joburg, Julia Day shared a little about her involvement and what visitors can expect at her CoLab feature this year…
What would you say you are known for?
I’d say I am known for my custom designed architectural interiors encompassing a holistic approach to seamless design. I am also the founder and owner of design store Generation in Hyde Park Corner, where exclusive and iconic furniture and design pieces are curated to excite and inspire our clients.
Describe your CoLab feature in one sentence?
I am creating a living space where everything exists in perfect balance, in anticipation of the human touch. I am calling the feature In-Residence.
Why have you opted for this concept?
Interior spaces should deliver substance as well as style. The concept is an extension of my projects for private clients and architects that focus on enhancing wellbeing as well as aesthetics.
Can you give us some more detail about your CoLab creation for the show?
The installation will show not only the interior but will also showcase beautiful architectural elements that will house and cocoon this serene and luxurious living area, all designed to create a holistically detailed space. My CoLab will feature furniture by De Padova (stocked exclusively at Generation) and lighting by ELDC, whilst the steel architectural features are by Pazz Design and all the shopfitting by T&R Design.
With so much to look forward to, guests to Design Joburg are in for a real treat. Once again, South Africa’s best designers, architects and style shapers will transform the Sandton Convention Centre into Africa’s hotspot for the most innovative and covetable interiors.
Don’t miss out on Design Joburg, happening from 24th to 26th May at Sandton Convention Centre.For more visit Design Joburg.