Style Bangkok: Showcasing Thailand As Asia’s Leader in Lifestyle

Bangkok is not just the capital of Thailand. It is also a leading city in terms of lifestyle, thanks to the outstanding Thai people’s sense of style. Thai designers and creatives, from fashion to furniture and graphic, have gained worldwide recognition.

Furthermore, Thailand is one of the world’s top travel destinations, paving the way for numerous lifestyle product-related businesses such as hotels, restaurants, spas, and other businesses that relate to the creative economy, which creates millions of jobs nationwide.

Globalization, technology, and social media have all transformed consumer behaviour. In 2017, the Department of International Trade Promotion (DITP), Ministry of Commerce, launched STYLE Bangkok, an international consumer goods trade fair that offers all sorts of lifestyle products.

The event held is the largest of its kind in terms of exhibition area size, responding to the changing consumer lifestyles. The fair is a combination of three international trade fairs, namely Bangkok International Fashion Fair and Bangkok International Leather Fair (BIFF & BIL), Bangkok International Gifts and Bangkok International Houseware Fair (BIG + BIH), and Thailand International Furniture Fair (TIFF) – a result of cooperation of an alliance of more than 24 organizations, both in the public and private sectors.

STYLE Bangkok was held in April 2018. The event was a success both in terms of the number of exhibitors, with more than 1,700 booths by both Thai and foreign exhibitors, and the number of visitors, with more than 51,000 attendees. The fair’s total sales amounted to THB 2,400 Millions.

The next edition of STYLE Bangkok is currently on, from 17-21 October 2018 (trade days from 17-19 October, 10.00-18.00 hours and public days for visitors from 10.00-21.00 hours) at Bangkok International Trade and Exhibition Center (BITEC), Bangkok.

For this event, the DITP re-emphasizes the concept of “Crenovative Origin: Local Wisdom, Stylish Creativity,” focusing on creative designs, state-of-the-art innovation, and original lifestyle products.

“Given the success of previous events, STYLE Bangkok has showcased its potential as the region’s lifestyle hub. The event has the largest number of lifestyle products on offer, from fashion items, leather products, gifts, to houseware and furniture. As a result, this fair is like no other. Visitors can experience the trends of products from several categories. We are living in a world where everything is interconnected. The trends of one product category can easily influence the others. STYLE Bangkok is the only event in Asia that offers full spectrum of lifestyle ideas.”