100% Design Shakes Things Up in London
100% Design, the UK’s longest standing annual design event, returned for its 24th edition this year and was delighted to announce a shake-up to traditional programming, demonstrating its renewed vision to be the unmissable show for design in London’s creative calendar.
Targeted towards the design industry in the UK, 100% Design was first staged in 1995. Today, the show attracts more than 27,000 visitors including architects, designers, and interiors specialists. It is a spectacle of design trends and the latest innovations with collaborations among world-class brands and the biggest names in the industry.
Last week, 100% Design took centre stage for four days, running concurrently to the London Design Festival. Featuring an unrivalled talks programme, bespoke installations and a curated selection of world-leading international brands, 100% Design has become a dedicated meeting place for design in London.
The show covered four key areas: Interiors; Kitchens, Bathrooms & Bedrooms; Emerging Brands and, new for 2018, 100% Build London. The return of leading brands and debuts from emerging talent have cemented the show’s position as a cornerstone event of the London Design Festival.
Olympia London, home to 100% Design, has undergone a major regeneration project, managed by owners Yoo Capital and Deutsche Finance International. Heatherwick Studio, in collaboration with SPPARC Architects, lead the architectural enhancement. The project saw the 130-year-old exhibition centre based on a 14 and-a-half-acre site in Kensington, London, transformed into a world-leading arts, entertainment, exhibition and experiential district whilst staying true to its original heritage as an exhibition business.
100% Design provided a platform for a mix of new interior brands such as One Plus Eleven, a conceptual furniture company that blurs the boundary between art and design, and established names including Italian design heavyweight Arper. Other brands to watch include Casa Botelho, Rubn, B Sweden, Graypants by Pad Home, Antonio Lupi, Odddot, Taamaa, Tuuci, Lyon Beton, Frama, Pintaark, Adventures in Furniture and Madheke.
100% Futures was a new exhibition celebrating forward-thinking design from a selection of British and international talents who had chosen to set up their practices in London. Spearheaded by Max Fraser, 100% Futures shone a light on some of the most exciting designs under the theme ‘Designing for London’ across travel, technology, well-being, public spaces and sustainability. Alongside this, 100% Futures also shared designs from other cities, looking at ideas around the future of city-living and the best of designing for urban centres across the world.
A number of brands pushed the boundaries of contemporary living, debuting models for the future, including Riko with Starck and Tesla.
Philippe Starck presented a prefabricated house with Riko, a Slovenian engineering and manufacturing brand that specialises in industrial prefabrication and energy production technology. Riko first teamed up with Starck in 2014 to unveil a new home featuring rooftop energy producing technologies, wind turbines, rainwater recovery and heating pumps.
Tesla, a brand focussed on accelerating the world’s transition to sustainable energy, will showcase Powerwall, a device which integrates with solar to store excess energy generated during the day making it available only when you need it, minimising reliance on other forms of energy.
From lighting to furniture, design trends and more, the show provided creative ingenuity to all who had the privelege of visiting!
Via 100% Design.