Ambiente is the world’s leading international trade fair for products for the table, kitchen and household, gift articles, jewellery and fashion requisites, as well as decorative products, interior design concepts and furnishing accessories. Ambiente is ‘The Show’ for the entire sector and, thanks to its unique horizontal and vertical range of products, unrivalled worldwide. For five days in early 2016, some 4,400 exhibitors showed their new products and innovations for the coming season to 137,000 trade visitors from almost 150 countries. The world’s leading consumer goods fair is also distinguished by a wide variety of events, promotional programmes, trend presentations and awards ceremonies.
Here’s what to expect next year:
‘Talents’ Areas – ‘Ethical Style’ and ‘Fashion Accessories’
Buyers who are in search of original product ideas will find an abundance of what they are looking for in the ‘Talents’ and ‘Next’ areas. For young up-and-coming designers, the promotional programmes provide an important step on the career ladder. For the first time, young talents in the profession will showcase their creations in the two sections ‘Fashion Accessories’ in Hall 9.2 and ‘Ethical Style’ in Hall 11.0. The ‘talents’ in the field of Dining/ Contemporary Design will, as usual, be presenting their innovations and design-oriented projects in Hall 4.0. The ‘Next’ sections are also a fixe feature of the show’s promotional programme for young, creative companies seeking to establish themselves further. These newcomers on the scene will be presenting their first collections in Halls 9.2, 11.0 and 11.1.
Ethical Style Guide
Eco-friendly, fair and socially acceptable; consumers worldwide are increasingly coming to value sustainable products. The Ethical Style Guide provides information for the trade visitors about sustainable and ethically produced consumer goods at Ambiente. Using categories such as ‘eco-friendly materials’, ‘fair & social production’, ‘re/upcycling design’ and ‘handmade manufacturing’, the guide offers orientation in a highly complex global product segment and helps visitors to easily find the stands of exhibitors, who produce their goods by ethical and / or sustainable means.
Hotspot for HoReCa and contract business
Around 270 exhibitors showcased their tailor-made solutions for furnishing hotels and restaurants at Ambiente 2916, thus making the fair a real hotspot for the HoReCa and contract markets. Professionals and decision-makers from the hotel and catering industry, together with project developers, professional buyers, furnishings experts and interior architects and designers, restaurateurs and representatives of the high- end hotel market will be able to find suitable business contacts for commercial and contract equipment and the HoReCa markets here, as well as being able to place specific orders.
Top-flight complementary programme
This year for the first time, there is to be a lecture area in the Accessories and Jewellery section in Hall 9.2. This will not only cover jewellery and fashion, it will also offer practical business tips for retailers. As usual, the key trends for table, kitchen, home and gifts will be presented at Ambiente 2017. The well-known and distinguished Bureau, bora.herke.palmisano, will identify four scenarios from their research and will stage these in a large special display. Visitors will find some clever ideas in the special presentation ‘Solutions’. The designer and curator Sebastian Bergne will be showcasing some creative solutions from Ambiente exhibitors with an emphasis on the dining table, kitchen and household. The selected products, which all have something a little special about them, will be showcased in short video clips.