What’s New At Ambiente 2018

Companies come to Ambiente from the entire world to present their products to a highly international and broadest possible audience. New exhibitors include Kokon, Proceso Colectivo and Gran Living.

Advertise or die – these words by Henry Ford clearly sum up the essence of advertising. But a company needs to do far more than run traditional advertising activities that will attract attention at regular intervals. The first step is to ensure that the brand and its products are actually noticed by the public. Trade fairs are particularly well suited for this purpose. According to an AUMA study, 84 percent of the German companies which were surveyed believe that, apart from running one’s own website, a trade fair stand is the most important tool to communicate with prospective customers. What’s even better is a stand at the leading trade fair Ambiente. Last February Ambiente attracted over 142,000 visitors from 154 countries. This year is no different! “Ambiente is a meeting point for a wide range of exhibitors, offering a vast range of products and attracting high-calibre buyers from all over the world. So products are not only superbly showcased, but also discovered as sales hits and therefore ordered on site – which is exactly what companies would like to see. After all, it’s all about gaining business and opening up new markets for themselves,” says Nicolette Naumann, Vice President Ambiente.

Proceso Colectivo’s baskets come from Mexico where there are still made by hand, using traditional methods.

Giving Proceso Colectivo is the name of a company run by a French-Mexican couple, Ariane Lhomme and Jonathan Almanza. As well as presenting their products at Ambiente, the couple also want to boost Mexican arts and crafts and the relevant local industry. All their scarves, bags, seating cushions and decorative articles are made by small art and craft businesses that reflect Mexico’s ethnic identity with its characteristic range of vivid and intensive colours, while also preserving the country’s ancient craftsmanship skills. The Danish company Bovictus in Hall 8 is a newcomer in the Interiors and Decoration section. It specialises in gifts and household items, such as small furniture and accessories for the kitchen and bathroom. One innovative product series that will be presented by Bovictus to international visitors at Ambiente is the company’s bathroom line Ume. The collection comprises a soap dispenser, tooth mug, toilet brush and pedal bin, each in a very clear design and with gentle curves, created for Bovictus by the Designer Trio VE. The name of the product series says it all, as Ume is the Japanese word for a plum tree, symbolising elegance, patience and strength. Gran Living is the name of a company run by a couple called Kathrine and Per Gran Hartvigsen, who will be presenting their latest brand at Ambiente: Aytm. The new furniture is to enhance traditional Danish design by adding a further component, so these items are clearly more expressive than the usual Danish design. In particular, the focus is on the material and surface, combined with high quality.

Ume bathroom products stand for elegance and have been designed for Bovictus by the Designer Trio VE.

Living Kokon is based in Munich and sells unusual, high-quality home accessories, textiles and small furniture. This February will be the first time that the company presents its wide-ranging collection to Ambiente’s international visitors and thus to a large number of important buyers, both in Germany and in other countries. Kokon’s innovative products showcased at Ambiente will include, for instance, the spring collection Happy Day. Its colourfully embroidered cushions come from India, adding an element of playfulness, cheerfulness and a touch of the exotic to the home environment. They can be perfectly combined with the company’s baskets and tea candles.