The 50th Edition of SARCDA Christmas

Between 23 and 26 August 2018, some 15 000 trade buyers will descend on Gallagher Convention Centre in Midrand for the 50th edition of SARCDA Christmas where 480 exhibitors will be showcasing a treasure trove of gift, toy and décor products.

Celebrating 50 years in an industry known for transience, as trends come and go, is no small achievement and SARCDA’s longevity can no doubt be chalked up to its insatiable desire to continue reinventing itself to keep up with the latest global trends. One such initiative is the SARCDA app, which will be launched at SARCDA Christmas 2018. Buyers will be now able to receive instant communications from SARCDA and access A-Z product/exhibitor listings and other exciting features.

In celebration of its birthday, SARCDA is running a series of lucky draws for VIP buyers at SARCDA Christmas 2018 for which exhibitors have provided some exciting prizes (each valued at over R500). To be in line to win one of these prizes, VIP buyers need only deposit their business cards on the stand that has donated the relevant prize. The winners will be drawn and announced on Sunday, 26 August at 15:00.

If you are a genuine trade buyer (SARCDA has a strict trade only policy) be sure to visit SARCDA Christmas 2018. The exhibition takes place on Thursday, 23 August and Friday, 24 August 2018 from 09:00 – 18:00; and on Saturday, 25 August and Sunday, 26 August 2018 from 09:00 to 16:00.

First-time buyers to SARCDA, pay a once off registration fee of R130 when registering online and R220 if registering at the exhibition. Buyers are requested to verify their trade status by providing one of the following documents:

  1. VAT or company registration document
  2. Letter from accountant
  3. Company bank statement

Stay up-to-date with all the latest industry innovations and trends by visiting SARCDA as it celebrates its 50th year of this prestigious trade event.

Find out more about SARCDA Christmas 2018 by visiting



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