Salone del Mobile Is Now On!

It’s one of the hottest design trade fairs in the world and it is currently on in Milano this week. Salone del Mobile is more than a simple trade fair… It is a system of connections, creativity and innovation. Within the space of a week, more than 300 000 people converge in Milan: entrepreneurs, journalists, collectors, intellectuals, critics, designers, architects,
creatives, purveyors of knowledge and nurturers of beauty. They meet up again each year during Salone week in a place where they know they will be greeted with a great raft of opportunities.

Woody, the collection in which the most traditional material meets Kartell’s high innovation technology. A project by Philippe Starck.

The Salone is an emotional experience first and foremost, transmitting positivity, enthusiasm, initiative and cheerfulness. Companies that work and design are proud to invest in an event on which the eyes of the world will be trained; architects and designers channel their creativity in order to express it at the Salone.

POLIFORM

Emotion lies in putting together a project that will, in turn, transmit emotion and empathy; the event’s organisers work closely with the companies for a year, in order to provide them with the best possible platform.

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This is why the Salone is so much more than just a trade fair. It is a global experience that attracts professionals who are directly involved with the sector as well as people from outside the design business. Everybody wants to attend the Salone, to come into contact with creative people, innovative people, people who produce and people who buy. Companies, creatives, trend-seekers, all want to be in Milan, protagonists of the Salone del Mobile.

More than 2,000 companies take part in the Salone del Mobile (30% of them from abroad), showcasing furnishing products that range from classic to design. Behind the images of theatrical-looking stands and displays perfect right down to the last detail, lies the work of the factories, the local production network (companies from Brianza) and the more distant network represented by the Veneto, the Marches, Tuscany and Apulia, well as top quality goods from Germany, France, Belgium, Spain, America and more besides.

We are so excited about this culmination of design genius happening in Milano this week and we can’t wait to hear about the trends that will emerge after this event!