Maison & Objet: Excuse My French

What do first lady Brigitte Macron, choreographer Benjamin Millepied and the singer Christine and the Queens have in common… apart from the fact that they are all French? According to Vincent Grégoire from the Paris-based forecasting agency NellyRodi, they also possess a certain je ne sais quoi — that indescribable Gallic quality that exudes an easy allure, an effortless chic and a distinctive sense of style.

For each session of Maison & Objet, NellyRodi analyses the latest consumer trends and sociological phenomena, and encapsulates them in a theme. The topic chosen for January 2019 may have a humorous note to it: “Excuse My French!” but, it looks very seriously at
a re-emergence of the country of Molière on the international scene.

“There’s a renewed curiosity about the French abroad, a sort of fascination at the moment”, asserts Grégoire. For him, the movement is linked to globalisation: “In a world where things are becoming standardized, people are looking for something different”. And where better to celebrate that than at Maison & Objet, the Parisian trade show par excellence?

Foreign visitors will be given the opportunity to discover new French brands and designers, while others will better understand how to take full advantage of the Made in France phenomenon.

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