Ambiente: Trend Watchers Are Turning Into Future Thinkers

The trend researchers from the Dutch university have been a firm fixture of the Ambiente programme since 2012. This year, however, will be the first time that the students are coming to the trade fair under the name of Future Thinkers. As they now feature more prominently at several trade fairs and events, the trend researchers have decided to adopt a new name to cover all their projects.

Eight students will be giving guided tours of Halls 4.0 and 8.0 this year, providing insights into their research results. They will also be presenting their Trend Book 2019 in Frankfurt, in which they outline the megatrends of today’s society and how those trends will show themselves in specific products during the coming season.

“It’s a great opportunity for our Fontys students to gather more experience of life in the business world. At Ambiente they can hone their communication skills about the latest trends as well as learning how to make a name for themselves as trend researchers. Our Future Thinkers will be given insights into what may be their future working environment,” comments Vera Bouwhuis, the organiser of Future Thinkers 2019 at Fontys University.

The Trend Tours are being held from Saturday (9th Feb) to Tuesday, at 12:30 hrs and 16:00 hrs in Hall 4.0 and at 14:00 hrs and 16:00 hrs in Hall 8.0. Additional tours may be conducted by the students upon request.

Fontys University of Applied Sciences has around 40,000 students and is one of the biggest institutes of higher education in the Netherlands. It is one of just a few universities in the world where students can take a Trendwatching module as part of a course in International Lifestyle Studies.

Ambiente 2019 will be held from 8 to 12 February 2019.