Cosentino Presents Chubby Girl Noodle Bar

Inspired by photographers Tim Franco and Nadav Kander, the new Chubby Girl Noodle Bar in Beijing takes on an industrial aesthetic that reflects the verticality and speed of today’s cities.

Just like Beijing’s buildings rising to the clouds and casting images on the Yangtze River, the grid of pillars that organizes the noodle bar – with their orthogonal mosaic of small white tiles – is reflected in the large hovering tables, which are translucent fiberglass slabs, as well as in the satin-mirror walls. This, together with the metal finishes and the tube lights hung in perpendicular arrangements in no apparent order, produces an effect of continuous movement.

The shopfront is lined with soft inflated tarp puffs. This subtle quirkiness, in accord with the Chubby Girl identity, provides a cushion for diners to lean on; a strategy addressing the long queues that have become synonymous with the brand. Inside the restaurant, these puffs held together by scaffolding demarcate the workspaces between the kitchen and the customers. Storage cabinets are turned 90 degrees, forming recessed spaces where staff can work unhindered by customer traffic.

The team manipulated interior structures for a sense of levitation and gives a temporal representation of what street food culture in the city feels like under the constraints of a restaurant.

In essence, Chubby Girl Noodle Bar has become an active storyteller, serving not merely food, but its dynamic culinary origin.

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