Poetic And Dreamy At H&M Home – Spring 2019

It is poetic and dreamy at H&M Home, the Spring 2019 Collection. Think meadow florals and a lot of pink and you’ll envision the perfect Spring abode with H&M Home. The collection will be launching mid-July in all H&M HOME stores in South Africa.

From bright red poppies on a breakfast plate to a field of floras on a bed set – it’s all about flowers this spring at H&M HOME. The new collection captures the joy of those first sunny days, the scent of budding flowers, soft winds and mild air that signifies springtime.

“This season we celebrate the beauty of spring with lots of flowers, pink hues and pretty prints. There is something poetic and dreamy about this beautiful collection that takes inspiration from forlorn gardens. Plants are so important for our well-being and flowers really take centre stage in this collection”, says Evelina Kravaev Söderberg, Head of Design at H&M HOME.

The collection is also full of lovely little details such as pink fringes on a brass mirror. Items such as a white plant pot the shape of a bust evokes thoughts of the art and architecture of Renaissance Italy.

The campaign was shot in Florence – a city famous for its art. With the shoot set in a Tuscany villa with beautiful gardens, this location perfectly captured the essence of this dreamy collection.

THE MATERIALS: Brass continues to be key, together with silk and velvet.

THE COLOURS: Pink, neutrals and a dash of yellow.

THE PRINTS: Flowers, flowers and flowers. Along with some tile-like geometric patterns

Fresh appeal is the order of the day. Embrace the beauty of Spring with these floral inspired prints and more – and find the latest collections at H&M Home.

THE CAMPAIGN:

Shot at Torre di Bellosguardo in Florence, Italy, the collection was styled by star stylist Glen
Proebstel [@glenproebstel].

H&M HOME’s Spring collection is available in South African stores from mid-July.

For more visit H&M Home.