Mobelli Partners with Art Gallery to Add Artwork to its Showroom
Mobelli Furniture + Living – South Africa’s leading furniture specialists have partnered with the Living Artists Emporium (LAE) to bring the Mobelli flagship showroom to life with original contemporary artwork.
Mobelli co-founder, Alon Sachs says the collaboration brings beautiful furniture and contemporary art together in one single space. It also affords customers the unique opportunity to shop the look when walking into the showroom, a trend used largely in the fashion industry.
“We are so excited to be embarking on a new venture with LAE. This partnership forms part of Mobelli’s ongoing pursuit to bring a curated furniture shopping experience to South Africans by pairing together furniture, lighting, art and accessories, and ultimately making the shopping experience easier and fun for our clients,” Sachs says.
LAE was established to develop emerging artists via a sustainable platform, and provides them with materials, workspaces, events, resources, exhibition outlets and artistic direction. It focuses primarily on emerging and upcoming artists and showcases cutting-edge contemporary art within the LAE sphere. Its partnership with Mobelliwill provide artists with the platform to showcase their work to potential buyers.
“This collaboration with Mobelli is consistent with LAE’s emphasis on strong creative and strategic interactions, where interiors meet art. We are developing the stars of tomorrow and the footprint with Mobelli is a fresh approach to give our clients the opportunity to invest in the early stages of an artist’s career. The interactive set-up with Mobelli is designed to bring emerging art to the market, meet customer needs and is in line with our philosophy breaking the rules of art,” says LAE founder, Eric Botha.
Meanwhile, for now Sachs says only Mobelli’s Cape Town showroom will showcase the LAE artwork, but plans are in place to roll-out exhibitions at other stores around the country in due course.
“Our main aim is to eventually create mini art galleries within all our Mobelli showrooms. This partnership will pave the way to reaching that goal and we are thrilled to have taken the first step towards it,” he says.
About Mobelli Furniture + Living:
Furniture specialist Mobelli Furniture + Living is a supplier of comfortable indoor and outdoor furniture suitable for gardens, patios, verandas, pool sides and interiors. Mobelli Furniture + Living believe that low maintenance and comfort, combined with stylish design and quality, are of paramount importance.
Leaders in design-led furniture, the Mobelli Furniture + Living ranges are comprised of both classic and contemporary design to add style to your living space. Mobelli Furniture + Living also supplies shade parasols, outdoor gas heaters, illuminated furniture as well as various accessories designed to enhance the outdoor living experience.
Mobelli Furniture + Living is driven by passion and the aim is to provide the latest trends in furniture, from traditional and modern wicker to aluminium and fully upholstered furniture.
With showrooms in Cape Town, Johannesburg, Pretoria and Durban, Mobelli Furniture + Living supplies furniture to residential homes, guest houses, hotels, restaurants as well as offices.
For more information visit: www.mobelli.co.za.