Dial-a-Bed

Leaders in sleep solutions, Dial∙a∙Bed began its journey in Durban in October 1996, when the first store opened its doors. 

The company launched with a bold marketing move: a double-page advertisement in the Durban Sunday Tribune, accompanied by a warehouse full of stock and a groundbreaking proposition—customers could purchase beds either over the phone or in-store. This innovative approach set Dial∙a∙Bed apart in a market that was largely traditional at the time. 

From the beginning, the company prioritised offering convenient shopping options and simplifying the purchasing process for its customers.

To enhance the shopping experience, Dial∙a∙Bed introduced comfort testing stations in every store and offered a comfort exchange option, ensuring a risk-free buying experience. These initiatives reflected the company’s commitment to customer satisfaction and convenience.

A commitment that is as strong today as it was then. Committed to customer satisfaction and quality, Dial∙a∙Bed delivers only the best quality products, each designed to improve sleep. In addition, Dial-a-Bed prides itself on offering the widest choice at the most locations countrywide and the best prices, as Dial-a-Bed notes: “We have beds to suit every back and budget.”

As a proudly South African retailer, Dial∙a∙Bed has built a legacy of success over the years, earning the trust of its stakeholders, employees, and customers. With a strong focus on innovation and expansion, the company continues to evolve, offering a wide range of products through its numerous stores nationwide.

Guided by its core values of comfort, convenience, service, and value, the company remains dedicated to making the process of buying a bed simple and stress-free, helping customers wake up feeling their best. 

Contact: Dial-a-Bed