Technogym Exceeds Results In Challenge to Move For A Better World
Technogym, the world’s leading wellness and fitness company, announced the amazing results of its Let’s Move for a Better World campaign – a worldwide social initiative to raise awareness in the fight against obesity and sedentariness, that ran its fifth edition in March 2018.
Let’s Move for a Better World is the biggest social campaign in the fitness and wellness industry that embodies Technogym’s mission to improve wellness on a global scale. Thanks to Technogym ecosystem and Mywellness, gym members in fitness facilities around the world joined forces to donate their movement and promote wellness and healthy lifestyles in their local community and beyond.
The more active the users were, the bigger the donation to the communities. Participants’ MOVEs – Technogym’s unit for measuring movement – were logged through Technogym’s Mywellness cloud – the first open platform in the industry, connecting people and fitness facilities all over the world.
Thanks to the Technogym Ecosystem, a unique solution that includes connected equipment and Mywellness cloud – users can enjoy a fully personalized wellness experience, and facilities can create challenges amongst their members or with other clubs.
Let’s Move for a Better World – 5° edition:
The new 2018 edition of the campaign has allowed an increased number of operators to win and donate a piece of Technogym equipment to a not for profit organization of their choice, thanks to the new awarding system which enables every facility to win by reaching predefined targets of movement performed.
Some key stats from the 2018 edition:
- 1033 fitness facilities across 29 countries took part;
- Over 180.000 participants tracked their exercise on Technogym equipment collecting MOVEs, Technogym’s unit of measurement for movement;
- A total of 628 million MOVEs were generated;
- Over 263 million calories burned or approximately 83.000 pounds lost.
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