Plascon’s 2019 Colour Forecast: The Story Behind The Stories

There’s a lot to be said about colour; how it’s interpreted, how it looks in our homes and how it makes us feel. As one of South Africa’s leading paint manufacturers, the Plascon team understands that their products are more than just paint on walls and goes to great lengths to ensure their Annual Colour Forecast resonates with their customers and is relevant in today’s modern world.

The Plascon Colour Forecast 2019 features four unique colour stories. This is the psychology behind them:

Formulated by colour expert, Claire Bond, each of the forecast’s colour themes has eight colours ranging from red to violet and Claire has associated these with the four seasons. She says, “We know that different colours elicit different responses from people and that everyone has their favourite time of year. By linking our colour stories to the four seasons we hope to match the correct colour palette to the appropriate person.”

The Glamour colour story is a collection of summery hues combining stylish, curated, astringent and sensitive colours to create a feeling of comfort and individuality. Claire states, “People who like this story are confident, creative, bold and social who would like to create a flamboyant yet individualistic look in their home.” Trending neutrals such as elegant Oyster Catcher (Y2-B2-3) and soft peachy Nutmeg Dust (O3-C2-2) offer support to the nervous system as well as a modern coziness to an interior space. Heady colours such as aqua Mermaid Jewel (G7-B1-3) and fruity Groovy Grape (R1-B1-1) bring the story to life to encourage communication and a balanced lifestyle. Claire adds, “With elegant and restrained neutrals combined with lively accent shades, this colour collection is for the energetic go-getters out there who like to come home to recalibrate in a soothing but creative environment.”

The richly sophisticated Luxury colour story echoes hues of Autumn and features grounded natural colours like aubergine and amber combined with unrestricted tomato red, pistachio green and cool blue. This theme is also home to Plascon’s Neutral of the Year, Ravine (62) – an artful blend of grey and beige that works beautifully in the classically decorated home. “Luxury’s colours evoke a lavish interior for those who want to enjoy life’s simple pleasures in a space where comfort and sophistication work hand in hand,” comments Claire. Accent colours like sanguine Burnt Horizon (R7-B1-1) and gilded Beeswax Candle (Y1-B1-1) speak to people who appreciate heritage, while Black Bean (71) and Ravine (62) have a calming, grounding effect. “The balance of warm and cool tones brings a feeling of wholeness and connection to this theme. This colour story is for those who love grown-up interiors.”

For the innovator or the energetic adventurer, Plascon’s Urban colour story is linked to Winter and combines industrial severity in dark Bovine (47) and Silver (38) with lively primary colours such as golden Yellow Jubilee (Y2-A1-1), rich Pristine Blue (B4-A1-1) and robust Red Flame (R7-A1-1). These uplifting colours demonstrate a strong yet approachable person who’s ambitious yet also displays a keen sense of fun. Their interiors will have clean, uncluttered lines where order is important. This theme appeals to the thinking urbanite who also values the outdoors, seeks adventure and appreciates an introspective space where they can find balance and equilibrium.

Spring has sprung in Plascon’s Minimal colour story which is tailor-made for the nature-lover with its refreshing medley of cool, dark, neon and bright hues. Biophilic design, a design aesthetic which creates access to the natural world in the urban environment, would work well in this colour story where renewal is the order of the day for the caring, environmentally-mindful person. Colours such as futuristic Daiquiri Cream (G4-B2-3) and Meadow Yellow (Y4-A2-2) combine beautifully with Storm (B4-E1-4), stimulating Lemon Rind (Y4-A1-3) and fruity Orange Delight (O5-A1-4) for focus and natural connection.

Claire remarks, “The use of these refined colours, fresh saturated hues and steely shades eliminate the need to over-accessorise your space and contribute to an uplifting minimal look where colour is the hero. This story is for those thinkers out there who strive for perfection, are motivated to meet their goals and thrive in a natural environment.”

From gregarious colours that display flamboyance, fun and individuality, to colours that encourage introspection and focus, the Plascon Colour Forecast’s 2019 colour stories appeal to a range of personalities yet resonate with some of modern day living’s fundamental requirements. Claire concludes, “If you are a go-getting corporate ladder climber, or a nature lover, our Plascon Colour Forecast 2019 has a colour story that will help you create a space that gives you the repose that you need in the way that you need it.”

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