Pantone Introduces The Colour of the Year 2023: Viva Magenta

Welcome to the Magentaverse! It’s official – Pantone has just announced that their pick for COTY 2023 is Viva Magenta!

This vivid shade is described as being both powerful and empowering. It’s a new animated red hue that revels in pure unapologetic joy, encouraging experimentation and self-expression without restraint. We absolutely adore this shade, and to help you get inspired we have gathered a selection of products from Kare Design Johannesburg  to help you embrace this electrifying statement colour in the New Year!

An unconventional shade for an unconventional time: a new vision

Vibrating with vim and vigour, Viva Magents is a shade rooted in nature. Furthermore, it descends from the red family demonstrating a new signal of strength.

Tapping into the experimental spirit of Viva Magenta, Pantone explores the dynamic between Artificial Intelligence and human creativity to create “The Magentaverse” available to the public for the first time.

PANTONE 18-1750 Viva Magenta, therefore, writes a new narrative. It is brave and fearless – a pulsating colour whose exuberance promotes optimism and joy. Furthermore, this tone is an electrifying, boundaryless shade that is manifestly “out there” and is a stand-out statement. It’s audacious, witty and inclusive. Viva Magenta thus welcomes anyone and everyone with the same rebellious spirit.