100% Design London Announces Show-Stopping Global Brands
September is gearing up to be a stellar design month as it marks the 25th anniversary of 100% Design, the UK’s leading design trade event. Celebrating a quarter century of introducing some of the industry’s most influential designers, makers and producers, the 2019 show will present an unforgettable line-up of more than 400 exhibitors showcasing the latest products across furniture, lighting, textiles, glazing, surfaces, accessories and more.
Striking installations, inspiring collaborations and innovative projects feature thought-provoking experiences and push the boundaries of design at this year’s 100% Design London, from 18 to 21 September 2019.
A Sense of Finland
New for this year, 100% Design will showcase ‘A Sense of Finland’ curated by Finnish/English designer Hanna Laikola, founder of HEMLO in collaboration with renowned Nordic brand Tapio Anttila Collection and Polar Life Haus, the long established eco log house company. Voted the happiest country in the world for the second year running, the Finland pavilion will allow visitors to experience the sounds, sights, touch, smell and taste of Finland in the middle of London.
The specially built eco log house will be filled with calm sounds of the forest and timber floors sourced from the best quality Finnish wood. The house will present the very best of Finnish furniture, products and lighting which are focused around sustainability, well-being and healthy living environments, highlighting the Finnish philosophy that simple things make us happy.
One of the key areas of 100% Design is Design London – which for this year has been carefully curated to include a selection of the world’s leading interior brands such as Arper, Benchmark, Dare Studio, Boss Design and Antonio Lupi. Other exciting brands include Swedish furniture makers, Ga..rsna..s, Bsweden and the contemporary Italian furniture company, da a.
Another addition for 2019 will be the brand new exhibition space, Detail London. Located within one of Olympia’s lavish Victorian reception rooms, Detail London will showcase the latest high-end contemporary soft furnishings and wall coverings from international design companies, like Amsterdam based Studio Desimone Wayland Glamora and Barbara Osorio Fabrics.
The exhibition will benefit from its own dedicated entrance on Olympia Way as well as direct access to 100% Design and provides a brand new destination for the luxury interior design community market during London Design Festival.
This year will see the return of Design Fresh, a celebration of emerging talent selected by 100% Design at New Designers, with a further selection by Barbara Chandler, design editor of Homes & Property at the London Evening Standard. Each designer has been chosen for their explorative ideas and original products. Following the success of the 2018 show, the feature is going one step further by welcoming back previous Design Fresh creatives to nominate the next wave of talent. The showcase will demonstrate a breadth of rising designers and exciting new perspectives.
Instagram has fundamentally changed the way most designers work. This social media platform is used to inspire, with many designers gaining huge followings for their work. Equally, designers are being increasingly briefed to design Instagrammable interiors. With this in mind, 100% Design has chosen seven designers working in interiors to create ‘inspiration kiosks’, selecting images from their personal Instagram that reflect their inspiration. The installation will highlight interior designers using Instagram to create spaces that connect and inspire people. Notable designers participating include Charlotte Rey and Duncan Campbell, Lee Broom and Suzy Hoodless.
The West Kensington Design District
Back by popular demand, 100% Design will be part of the West Kensington Design District, a hub that inspires design enthusiasts and is a must-visit district during the London Design Festival, with an engaging programme featuring design brands, globally recognised cultural institutions and unmissable events. The district will be brought to life by an array of partners including the Design Museum, the world’s leading museum devoted to contemporary design. Award-winning textile studio, Kirkby Design will bring an original 1967 Victoria Line tube carriage 100% Design as an exciting and immersive venue.
With so much to look forward to, we’ll be keeping our eyes on London to discover the latest design trends for 2019.
Discover more at 100% Design London.