Hansgrohe – Setting the Beat of Water. Since 1901.

In 2026, the Hansgrohe Group celebrates an extraordinary milestone: 125 years of shaping the global water experience. Under the anniversary motto “Setting the Beat of Water. Since 1901.”, the company honours a legacy defined by entrepreneurial courage, relentless innovation and an unwavering commitment to quality.

What began in 1901 as a modest workshop in the Black Forest has evolved into a globally recognised leader in premium bathroom and kitchen solutions. From Miami to Shanghai, from Cape Town to Tokyo, Hansgrohe products influence how people experience water in their daily lives. Across 125 years, the Group has consistently transformed technical invention into human-centred design — and sustainability into a lasting promise.

Hans Grohe

Entrepreneurial Spirit Par Excellence

Born on 14 May 1871 in Luckenwalde near Berlin, during a period of sweeping industrial transformation, Hans Grohe came of age at a time when steam was yielding to electricity and modern industry was redefining Europe. The sixth child of a clothmaker, he was initially destined for the family trade.

History, however, had different plans.

In 1901, Grohe founded his own metal workshop in Schiltach, demonstrating courage, foresight and ingenuity. Over the decades that followed — through two world wars, economic upheaval and profound social change — he remained guided by perseverance and belief in progress. For more than fifty years, his inventions helped shape an emerging industry, improving comfort, hygiene and functionality in the modern home.

When he passed away in 1955 at the age of 84, he left behind more than a company. He left a philosophy. His youngest son, Klaus Grohe, would later expand the enterprise internationally, laying the foundations for the global organisation known today as the Hansgrohe Group. The founder’s journey remains a testament to how visionary thinking and entrepreneurial courage can redefine an entire sector.

125 Years of Innovation, Design Leadership and Responsibility

For more than a century, the Hansgrohe Group has set new standards in water technology and design. Market-ready innovations have reimagined showering comfort, introduced enduring aesthetics into bathrooms worldwide, and significantly reduced water consumption through pioneering sustainability technologies.

Today, the Group unites two distinct yet complementary brands:

hansgrohe – Setting the Beat for Innovation

Introduced as a product brand in 1974, hansgrohe represents high-quality, functional and innovation-driven solutions. With a strong focus on advanced technology, intuitive usability and contemporary design, it has evolved into a comprehensive supplier for holistic bathroom experiences. The brand combines water- and energy-saving technologies, intelligent functions and long-lasting quality to support sustainable living.

Driven by a pioneering spirit and in collaboration with long-standing partner PHOENIX, hansgrohe develops living environments and product solutions for bathrooms and kitchens that enrich everyday life with enhanced comfort, design and enjoyment. Within the Hansgrohe Group, the brand manufactures and distributes showers, shower systems, bathroom and kitchen faucets, accessories, furniture, sanitary ceramics and kitchen sinks worldwide.

AXOR – Setting the Beat for Design

Founded in 1993 as the design brand of the Hansgrohe Group, AXOR stands for avant-garde, luxury bathroom concepts developed in collaboration with internationally renowned designers and studios. Distinguished by its commitment to individualisation, expressive aesthetics and uncompromising manufacturing standards, AXOR operates at the intersection of architecture, art and water.

Together, the two brands embody a shared heritage while fulfilling distinct roles: hansgrohe advances technological innovation; AXOR shapes architectural and design expression.

Setting the Beat for Generations to Come

From its origins in a small Black Forest workshop to its position as a global industry leader, the Hansgrohe Group’s journey reflects resilience, creativity and unwavering dedication to excellence. For 125 years, the company has not simply followed trends — it has set the rhythm for how water is experienced in the modern world.

As it marks this historic anniversary, the Hansgrohe Group reaffirms its enduring mission: to shape the future of water with responsibility, design intelligence and visionary innovation.

Setting the Beat of Water. Since 1901.

Visit hansgrohe and discover how you too can create a memorable bathroom experience.
You might also like.