GROHE Reveals the “Heart” of Modern Bathrooms in New campaign
GROHE, a brand under LIXIL and a global leader in bathroom solutions and kitchen fittings, has announced the launch of its latest marketing initiative — The Heart of Your Bathroom campaign.
This new campaign highlights the brand’s commitment to innovation, sustainability, and engineering excellence. It focuses on the often-unseen technologies that power GROHE’s products, such as advanced water-saving features, the GROHE Rapid Smart Box, and intelligent thermostat systems. These innovations are not only reshaping the sanitary industry but also redefining the modern bathroom experience by delivering pure performance and ultimate user comfort.
With its world-class German engineering, GROHE continues to empower consumers to experience the Pure Joy of Waterthrough bathroom solutions that are both functional and inspiring.
“The Heart of Your Bathroom campaign is a testament to GROHE’s continued leadership in the bathroom solutions market,” says Michelle Lowe, Leader, Marketing at GROHE Southern & East Africa. “We’re excited to bring our innovative technologies and design expertise to the IMEA region, enabling consumers to design their dream bathrooms while embracing performance and sustainability.”
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