Celebrating 60 Years With Joana Vasconcelos at Roche Bobois

Roche Bobois is thrilled to celebrate their 60th anniversary together with Portuguese Artist and Designer Joana Vasconcelos. Together, this dynamic team have brought new life to the Roche Bobois Bom Bom Collection.

In 2019, while visiting the Roche Bobois Lisbon showroom in search of a lamp, Joana Vasconcelos discovered the Mah Jong sofa, designed by Hans Hopfer in 1971. She was born that same year, which she interpreted as a sign: a collaboration began to form.

A few months later, the brand entrusted the artist with six of their designs and gave her carte blanche to reinterpret each piece: two Ava chairs, the Lady B and Nuage armchairs, the Sismic and Cute Cut tables as well as the iconic Mah Jong.

In celebration of Roche Bobois’ sixtieth anniversary, Roche Bobois has decided to continue the dialogue with Joana Vasconcelos by asking her to design a line of seating and decorative accessories as the flagship collection of the year.

Maintaining the point of view of an artist rather than a designer, she took on the challenge of designing pieces intended to interact with a wider audience. By transposing her themes and questioning to everyday objects, she offers her vision of the world adapted to the organisation of living spaces.

The end result is a series of multifunctional pieces that are playful, alluring and optimistic. Bom Bom is here to express childlike fun and behaviour that shines through in the various colours and shapes that one will be able to choose from.

“When we approached Joana Vasconcelos to collaborate with Roche Bobois, we had two wishes in mind. Our first intention was to give voice to a contemporary artist who is touching yet surprising, and to offer her to work with an unsual medium of expression: the functional object. But above all, our goal was to offer our clients the chance to bring home a piece of a dream: a creative, flamboyant and delightful collection, an optimistic and quirky version of our French Art de Vivre, as transcended by the eye of Joana Vasconcelos.’’ – Nicolas Roche

The Sofas:

Joana Vasconcelos offers a series of sofas with fluid, organic and generous shapes that can be composed and combined according to one’s wishes. The colours reflect Joana Vasconcelos’ optimism and creativity: direct, fresh, tart and deep shades are united yet outlined by the black stripes. The backs are all mobile and independent, allowing free form for each sofa. These pieces give full freedom to design your own comfort … either sitting or lying down.

“When I look at these pieces with their curves and winding lines, I see a series of shapes meant for interiors. I wanted to call on the customers’ creativity, I wanted them to feel free to compose with the modules and the choice of colours. I designed these pieces with the hope that people would make them theirs, play with them, while preserving the importance of comfort, and a sense of flavour and joie de vivre.’’ Joana Vasconcelos.

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