FAVILLA: to every light a voice

Ford, in association with Salone del Mobile, proudly presents FAVILLA “to every light a voice:” a forward-thinking lighting installation created in the attempt to highlight Ford’s commitment to innovation through design. Designed in collaboration with leading furniture design exhibition, the Salone del Mobile of Milano, this groundbreaking feature is open for the public, having been curated by renowned architect Attilio Stocchi. Considering 2015 is the International Year of Light and Light-Based Technologies, it’s the perfect time for FAVILLA to unfold inside two perception-altering large boxes amid a dazzling, reflective show of lights, much like the interior of a geode. “To every light a voice” showcases the science of light through an immersive experience, demonstrating how light moves and is perceived by the eye, allowing onlookers to discover new shapes. “A successful design requires more than pleasing aesthetics – it needs to connect with consumers, speak to their aspirations and pleasantly surprise them,” said Moray Callum, Ford’s vice president of Design. “This installation takes visitors through an unexpected discovery process that perfectly reflects Ford’s philosophy that design is an emotional journey orchestrated around the customer”. This year, Ford will also display lifestyle pieces developed by its global design teams, exploring the concept of privacy and the role of space.

Ford at Salone del Mobile
Ford isaloni
Contact: Salone del Mobile  

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