Max On Top: Sustainability Done Beautifully

Max on Top’s recent inclusion into the Arpa Industriale stable has given them access to more than 60 years of experience. Now, shedding some light on the route to a more sustainable product.

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Sustainability is not something you dream about, but something you do. It’s about acting. This is why Arpa always takes actions that provide a ‘win’ for the environment, our business, our company and our clients. This is how we continuously improve and materialize sustainability.

Arpa has been designing and producing panels with high-quality HPL technology for the most varied end uses: from architecture to interior design, from health care to naval shipbuilding, from transportation to hospitality, from retail to kitchens. In 2013 Arpa launched FENIX, an innovative material for interiors which was developed by an international, multidisciplinary team based on proprietary technologies.

Sustainability became key part of Arpa’s LTO (license to operate) strategy in 2010 and a lot of effort has been put in since then to improve our environmental performance through the implementation of a number of projects and activities. Arpa firmly believes that you cannot manage what you do not measure. Addressing sustainability and environmental protection starts with the quantification of the impacts “The Life Cycle” Assessment (LCA) methodology represents the most reliable and fact-based tool available to help companies, institutions and governments to systematically incorporate sustainability into their decision making process. LCA is defined as a process to evaluate the environmental burdens associated with the entire life cycle of a product, process, or activity. This is done through the identification and quantification of the energy and materials used and the wastes and emissions released into the environment. By using a product life-cycle approach, Arpa constantly gets a clearer understanding of the actual impact we have on the environment. We identify the drivers of sustainability and prioritize initiatives across the entire value chain all the way down to the consumer’s use of the product.

Arpa’s sustainability policy is based on a deeply felt motivation to shift from ‘being less bad’ for the environment to being ‘good’ and creating new value.

Over the past years Arpa has embraced a sustainable approach by measuring and improving its environmental impacts. Since 2010,Arpa’s energy and water consumption has been reduced by 20% and by 48%, respectively, and the share of landfilled waste has dropped from 58% to 15%.

The main driver to sustainability: durability

Durability represents the very starting point of our sustainability strategy and is the main driver to sustainable development in the long run. As the sustainability performance of products is evaluated throughout their entire lifetime, durability, defined as reliability and long service life, is one of the major features of sustainable products. The longer the product lasts, the longer the period of time to spread the environmental impact associated with the production of those raw materials and the environmental costs that incurred in the product’s manufacturing, such as energy, waste, and emissions. Furthermore, by implying fewer replacements, long-lasting products entail less use of resources, lower emissions of pollutants and a smaller amount of waste than short life-span goods. The maximization of such effects arises from their combination with products’ longevity. The transition from short-lived and disposable items to long-lived and long-lasting products will mark an important point in the battle for a sustainable society. All of our products and their exceptional quality are a result of this vision, as they are, by definition, very durable, long lasting materials.

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