True Design: novelty, colour & tradition

It’s so easy to fall in love with design when its this fun. Novelty, colour and unique designs make an appearance in the new collection from True Design. Our favourites have to be the Proust Geometrica designed by Alessandro Medini from Cappelini and Bouquet small armchair designed by Tokujin Yoshioka of Moroso. The Proust Geometrica armchair has a wooden frame, upholstered with a new multi-colour fabric created in 1978 for the Palazzo dei Diamanti in Ferrara. Proust was immediately recognised as an icon of 20th century design and revered as one of the most renowned and essential reference points in the quest for form and aesthetic perfection. The armchair was upholstered and hand finished according to tradition, preserving the original chair. This piece gained a refreshing new life while maintaining the integrity of the original design. From a slim chrome metal steel blooms a bouquet of petals, formed from squared of fabric which are hand folded and sewn one by one by skilled hands and infinite patience. A tribute to the almost spiritual beauty which lies in the simplicity of a repeated gesture, unveiling the line between vision and the actual image. The coat of petals wrap the egg shaped shell until all the interior is covered. Allegory of dreams, sophisticated poetic transformation celebrated in an object of industrial design. The chair makes everyone who sit in it like the gift of a bouquet of flowers.

Contact: Afritaly


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