It’s easier to style your home from the comfort of your couch with the newly-launched Scandinavian Sofa Company. Setting the new sofa e-commerce trend in South Africa, the brand boasts a wide variety of on-trend, retro, classic and contemporary designer sofas, armchairs, corner units and chaise lounges. With its own factory in Vietnam, Sofacompany.co.za is able to cut out the middle-man thereby offering high-quality products and uniquely affordable prices.Choose from over 35 exclusive styles in various colours and fabrics to suit your individual taste. Then order directly from the website and within 2 – 7 days your item will be delivered to your door step. It’s as simple as that. The brand offers a mix of Scandinavian designs with international flair. Fabric is from Norway and Denmark, wood is from New Zealand and furniture foam is from South Korea with the manufacturing by skilled and long-trained upholsterers in Vietnam, making the products truly international. Designs are inspired by everyday living rather than imitating other designers. The state-of-the-art web store was developed in Denmark to incorporate the latest user-friendly technologies, making online shopping a breeze for all. Globally, online shopping has already become a natural way of life. Here in South Africa, however, we are slowly but surely following suit. With secure payment solutions, a variety of shopping options and goods being delivered directly to your home, it’s an efficient more convenient way of making purchases. Those who do wish to touch, feel and experience the brand and its products, visit the Sofa Company’s trendy showroom on the corner of Buitenkant & Barrack Street in Cape Town. Founded by husband-and-wife team Catherine and Christian Rudolph-Christiansen, the company has continued to gain popularity across the globe. “We started the company, because we wanted to offer the great Danish retro designs that we like, but at affordable prices. However, none of the furniture chains in Denmark wanted to take our designs, so we decided to prove them wrong, and began selling our furniture online – which has become a huge success,” says Catherine. Keep your eye open for the brand’s bi-annual promotion, whereby customers can design and create their very own bespoke fa using an easy 5-step process.