Sarah Ord spalshes out at Decorex Cape Town 2015

Decorex returns to Cape Town from the 24th to the 27th of April 2015. Hosted at the Cape Town International Convention Centre, this year’s prestigious Decorex Designer Spotlight focuses on local designer Sarah Ord who is praised for her sophisticated up-to-the-minute signature look. With a ten-year business that comprises both a design consultancy and a fabrics and furnishings shop, Ord brings a wealth of experience to her Decorex Designer Spotlight showcase. Sarah’s exclusive installation will form one of the highlights of the forthcoming event. “Big, brave, saturated colour, an embroidering of the contemporary and the traditional, and a scattering of one of a kind pieces collected from far and wide. In short, gathered, comfortable and well loved.” It’s this unique aesthetic that visitors of Decorex Cape Town can expect to see. Sarah will be collaborating with leading local textile house, Home Fabrics, to form a space which she was invited to create for the occasion. “Mine is very much an anything-goes approach,” explains the designer, who describes the look of her intended Decorex stand as “tropical arbor – a sexy, lush and colourful nod to warmer climes – think mint julep afternoons on the verandah.” To build the look, Sarah will be using choice fabrics and wallpapers from Designers Guild’s Shanghai Garden and Christian Lacroix’s Nouveaux Mondes collections, both of which will be launched this month at Home Fabrics.

  “I am hugely inspired by fabrics,” says Sarah. “I often start a scheme with just one ‘wow’ fabric and go from there. For my Decorex installation, these particular lavish, richly hued imported fabrics and wall coverings will feature in the upholstering and soft furnishings of an exuberantly ‘leafy’ dining and entertaining space.”
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“Visitors to Decorex Cape Town will feel as if they have entered a home situated somewhere in the Bahamas,” says Marc Shotland, Group PR and Marketing Executive of Home Fabrics, who adds that the collaboration with Sarah Ord Interiors is the culmination of a long and fruitful relationship. “Sarah has been a client of Home Fabrics for many years and, with our focus for 2015 being squarely on pattern and colour, we knew there was no one better for this project.”
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Colour and graphic prints – “a lively mix of vibrancy and happiness” – are key fabric trends this year, explains Shotland. “We’re talking bold, defined prints which can either be combined with coordinated fabrics or wallpapers or, for a more subdued look, mixed with plains. Colour on colour is another big trend currently coming through, as is big, fruity and feather-themed prints.” “Sarah has a phenomenal way of mixing pattern on pattern, bold colour and eclectic pieces, all of which come together to create a visually formidable setting,” Shotland continues. “And she brings a unique, decidedly quirky, eye to design. Her choice and use of fabrics and wallpapers demonstrates just how far boundaries can – and should – be pushed.” “This is an exciting opportunity not only to work with Home Fabrics, whose products are a perfect fit for my decorating style, but also to be part of a wider showcase of local décor and design talent, which, I believe has such a lot to offer the interiors market right now,” Sarah says, adding that South African craft and craftsmanship is truly world-class. “We try to always incorporate the work of local artists and artisans into our projects.”   Sian Gutstadt, General Manager of the Decorex SA Portfolio, which now includes 100% Design South Africa, agrees: “While Decorex is the premier platform for the country’s emerging design talent, which is incredibly exciting at the moment, it is the established designers, manufacturers and retailers who, ultimately, set the bar. Teaming a leading designer with a prominent fabric house, as is the case in the Decorex Designer Spotlight, provides definitive proof of the impossibly high creative standards laid down by these design forerunners.” While Decorex Cape Town undoubtedly ranks as a prospective benchmark in Ord’s year, 2015 will also see the opening of the much-anticipated Stack Club, a private members’ club in Cape Town whose interiors are being given the designer’s magic touch. For Home Fabrics, Decorex SA and its affiliated 100% Design South Africa are keenly awaited calendar highpoints, as is the opening in July of a brand-new showroom in Kramerville, Johannesburg.
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Decorex Cape Town details: Decorex Cape Town: 24 – 27 April 2015 Time: 10am-7pm daily (6pm on Sunday) Ticket prices: R80 for adults; R70 for trade, pensioners & scholars; R15 for kids under 12. Venue: Cape Town International Convention Centre

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