Creative Business Exchange is a series of workshops dedicated to building a successful creative design brand, which will run alongside Decorex Durban and Cape Town in 2015. The innovative half-day forum, aimed at individuals and small businesses in the interior design, décor, architecture, product and craft sectors, is set to stimulate creative thinking. Presented by Caesarstone, the workshop will be facilitated and lead by creative brand visionary Nadia van der Mescht, who will give attendees a practical overview on marketing and promotion of a creative business. Nadia, best known of her creative business development consulting, will offer guidance on various key strategies with an ingenuous ‘how to’ approach by supplying vital tools needed to build a brand and drive creative businesses forward. By encouraging focus on the basics and creating actionable to-do lists, attendees will gain insight into these key areas: • Planning for your business – this takes the form of creative goal setting, planning ahead to achieve more than just daily tasks and how key marketing aspects should form part of a bigger strategy • Branding –how to make branding work for your business, along with creating a brand experience that will set you apart • Online Presence & Social Media – how to use online tools with a plan and purpose • Approaching the Media – how to prepare your business for press interaction as well as getting in touch with bloggers and influencers who can assist with creative marketing In addition to learning the know-how from Nadia, attendees can draw further inspiration and learn from real-life local design champions who will share their secrets of success. In Durban, Richard Stretton architect and founder of Koop Design will share key insight into his business, what made him successful and the key to collaboration. With many awards under this belt, Richard is known for his socially relevant and environmentally responsive work, he has a true passion for design, which has been instrumental in building his name in the industry. Cape Town attendees will enjoy creative inspiration from Heather Moore of Skinny laMinx as she discusses her true local success story. Heather has achieved acclaim for building a great South African brand and effectively marketed her business to gain recognition from Cape Town to New York. She also holds an impressive list of international collaborative projects. Don’t miss these industry experts giving professional insight and arming creative businesses with digestible knowledge and ideas on how to take business to the next level. Creative Business Exchange presented by Caesarstone takes place on Friday 20th March alongside Decorex Durban at the ICC and Friday 24th April alongside Decorex Cape Town at the CTICC. After the Creative Business Exchange, attendees are invited to attend the exhibition free of charge.Book your seat now at Creative Business Exchange presented by Caesarstone: Durban Friday 20th March 09h00 – 12h30 Durban ICC R550 per person – BOOK HERE Ticket includes refreshments and complimentary trade access to Decorex Durban Cape Town Friday 24th March 09h00 – 13h00 CTICC R600 per person – BOOK HERE Ticket includes refreshments and complimentary trade access to Decorex Cape Town *Decorex Durban takes place from 19th to 22nd March 2015 at the Durban Exhibition Centre. *Decorex Cape Town takes place 24th to 27th April 2015 at the CTICC.
Contact: Decorex SA