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Spotlight: Meet The Team At Principia Design

Principia Design is an internationally active creative design firm based in South Africa – providing clients with personalised turnkey project solutions in interior design and architecture. We recently had the pleasure of speaking to Garth Fourie from Principia Design about what makes their brand unique and what trends we can expect to stick around in the industry this season.

 

How would you describe your personal style?
Modern, minimalistic and monochromatic yet incorporating organic and natural elements to the mix.

What qualities define your preferred choice of colours?
I like calming colours, neutral colour palettes with subtle pastel or muted tones combined with prints and patterns for a designer touch.

What is your personal favourite colour combination? 
Pallette of varying greys with inky blues and chalky whites.

What is the most recent purchase you’ve made for your home and why?
I bought some plants in fun fabric planter bags for my living room. Plants make you smile and lift your mood, and by introducing some greenery, it has totally transformed the room, giving it life. The patterns have also given a much needed burst of colour.

What one design element, trend or furniture item can you not live without?
Following the above – Indoor plants. Incorporating these into your interior blurs the line between indoors and outdoors and has a calming effect whist still adding colour, texture and depth.

What design influence has had the greatest influence on your work and business?
Definitely inspired by modern design, clean lines, an a minimalistic- less is more approach. Also inspired by natural elements, raw materials of wood, stone, metals and concrete as well as the beauty of nature- blurring the lines between indoors and outdoors. Architects that inspire me and us as a team are Ludwig Mies van der Rohe and Frank Lloyd Wright. We often bring their philosophies into our work.

What has been one of the most challenging projects you have worked on?
To date, I would say Wanderers Cricket Stadium’s Media, Press + Commentary area. It was a building feat, we had to extend the existing structure. There were multiple contractors involved that needed to be orchestrated and planned in, all under very demanding timelines and under the eyes of very high profile executives.

How would you describe the design and decor industry in South Africa at present?
At present, the Covid pandemic seems to be on everyone’s mind and it’s impacting businesses from both a financial and physical perspective. The focus on social distancing and the increased awareness and utilization of technology, has resulted in the virtual world increasing dramatically and will really have an effect on the way of doing future business and on one’s purchasing behaviour. I think there will definitely be a shift towards online commerce and with the weak exchange rate will make imports that much more unattainable. Having said that, we have many up and coming creatives who are making waves in the design world – something that we can be really proud of and should be supporting.

What trends do you think we should keep an eye on in upcoming seasons?
With this Covid 19 threat, I feel this has made everyone re-evaluate what is really important and the need to shift to sustainable and quality goods. I do feel the minimalistic trend will still be a strong one, focusing on quality pieces over quantity and I foresee a shift towards sustainability and an awareness to incorporate natural, environmentally sustainable and green products into our lives. We also do expect to see a growth in the local product market, with the weakened rand and weakened economy it is an opportunity for this sector to grow and for South Africans to support our local economy and local craftsmen.

What exciting products do you have planned within the next year?

We are in the process of designing and launching our own product interior range from furniture to decor, paying homage to quality, exclusivity whilst being predominantly local – supporting our local craftsmen and the South African Economy as a whole. Our entire team has been working very hard and we all are very excited in sharing this with South Africa – Watch this space!

If you’re looking for bespoke spaces that captivate, inspire and successfully solve problems, get in touch with the team from Principia Design and bring your next design project to life.


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