Principia Design Wins Design Joburg Stand Design Competition
Design Joburg is Johannesburg’s premier event showcasing the leaders in décor and design. Design Joburg held a stand design competition for the Design Joburg 2020 exhibition. Participants were required to create a concept for a stand design, showcasing the best of local and/or international brands.
Principia Design is thrilled to announce that their design concept was the winning design, being awarded a space and chance to exhibit at Design Joburg 2020.
“We chose to exhibit an outdoor living area, blurring the boundary between indoor and outdoor living in a fresh and relaxing space. The inspiration behind our stand design is based on current and future design trends, both local and international, with an emphasis on elevating sustainable design in an appealing way.”
The colour palette, textures and foliage are inspired by the African Karoo landscape, integrating raw natural stone, concrete, cork and wood contrasted with warm shades of terracotta and clay. Shades of green in the aloes and succulents together with rusted metalwork finish off the natural, neutral scheme. The aim was to ensure that all materials, finishes and fittings are sourced from sustainable, natural and recycled materials.
“In the world we live in today, our impact on the environment together with social upliftment have become important topics of focus and are the driving forces behind our design. We have used our own designs, as well as products from local and international artisans, designers and community-based programs that use recycled materials, timber, steel, glass, concrete, cork and ceramics, transforming them into bespoke designer pieces.”
Principia’s vision is to appeal to both the African and international market, showing that sustainable, eco-friendly design is not only affordable but can produce beautiful, unique designs and has become a trend worth supporting.
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