The College of Design

Greenside Design center (GDC) is the most internationally acclaimed design institution within South Africa, having been the first in Africa to become an education member of the International Federation of Interior Architects/Designers (IFI) and the International Council of Graphic Design Associations (ICOGRADA). In 2009, the college won the prestigious IFI Design for All Award, recognising excellent design in the service of humanity. This is a great honour considering that GDC’s students were competing against practising designers all over the world. GDC was also the first design institution in Africa to become a member of Cumulus, the International Association of Universities and Colleges of Art, Design and Media, comprised of the top design schools in the world.

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In September this year GDC and FADA, Faculty of Art, Design and Architecture at the University of Johannesburg, hosted an international Cumulus Conference. The title of this conference was “The other 90%: Changing the World by Design.” The conference attracted 89 international delegates from around the world and 91 local delegates from South Africa. Coinciding with this conference, GDC hosted its annual community project called 10% which gives ten percent of notional teaching time to community projects. This year’s instalment saw students and lecturers from Australia, Switzerland, Finland, Canada, the USA and Denmark attending the three week programme. The 10% programme has been running with great success since 2006. One of the keynote speakers for the Cumulus Conference Dr Antoine Abi Aad from Lebanon spent a further two weeks at GDC doing a hand on workshop with the Multi Media and Graphic Design students. The first workshop he did at GDC two years ago saw three students win Loerie Awards for the work they completed during his time at the institution. Another recent achievement from the Graphic and Multimedia department occurred in 2013 when Ray Whitcher was selected to be a panellist at the San Diego Comic Convention, along with a colleague from UCT, to talk about the South African Comic industry. Following this, he was invited to present on this at the famed Design Indaba in 2014. In addition, GDC has a comprehensive international exchange programmes in place. Over the last two years two students have attended the Master Camp at Kolding Design School in Kolding, Denmark. This year, the event took place from the 29th of September until the 10th of October. The EU-supported project and Kolding was therefore able to offer students a free return flight ticket, accommodation for the two weeks and food during the working days The theme of the camp was Welfare as Good Business. New ways of creating growth by sidestepping into welfare. For the past 20 years GDC has invited international verifiers to the examination board. These verifiers benchmark the institution’s courses from an international perspective and play an invaluable role in ensuring courses comply with the best international standards. Last year, GDC invited Hanne Lind-Bonderup from Denmark and Antoine Abi Aad from Lebanon. This year David Grossman from Israel, Dr Antoine Abi Aad from Lebanon and Gerrit Schilder from the Netherlands will make up the team. GDC also represented Africa at the educational platform meeting of the International Council of Graphic Design Associations. Robin Turner and Kathryn Pope attending this meeting in Hong Kong in August 2014 to assist the international body in establishing its purpose and objectives. The hall of fame grew again this year when Prof Des Laubscher received a Fellowship in June from the IFI at the General Assembly of the International Federation of Interior Architects/Designers in Kuala Lumpur, Malaysia. This award was given in recognition of his notable and significant international achievements. In October Des was further honoured when he was asked by the Asia Pacific Design Center, Shanghai to hand out the Gold Awards at a glittering ceremony for the Asia Pacific International Design Awards in Hangzhou, China. Claudine Park is a third year student in the Interior Design department who won the Haute Lumiere Lighting Design Competition. Of the five finalists, three were GDC students. Her lighting installation will be built in a container at the Waterfront in Cape Town and be on display from around 10 December to mid-January 2015. Claudine also wins a trip to a lighting design conference in Sweden. Amy Phillips the winner of last year’s Haute Lumiere Lighting Awards in her third year student studying within the Interior Design Department, and recently had her design shown at SA Fashion Week, in Rosebank, Johannesburg. Three Honours students in the Graphic Design and Multi Media Department successfully completed the International Society of Type Designers Examination, namely Carla Saunders, Caitlin Sloane and Ryan Honeyball. This is an incredible tribute towards them, and the college, as the pass rate for this examination is only 30% worldwide. Roberto Zambri, an Honours student in the Interior Design Department, was a finalist in the 2014 PG Bison Student Awards. This year our students won another two Loerie Awards. Leigh Finck a second year student in the Interior Design department for her Fishbone Rocking Cardboard Chair and Amy Wen, an honours student in the Multi Media Department for her project entitled Digital Mom. Finally, Leandra Levenderis, a third year student in the Interior Design Department was a finalist in the Caesarstone Interior Design Competition.  
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