Looking back on Ambiente 2015: a raging success

With over 4,800 exhibitors from 94 countries, Ambiente 2015 is more international than ever before. This year’s instalment saw a whopping attendance of 135,000 visitors, confirming the event as the world’s leading platform for the consumer-goods industry. For five days, exhibitors from across the globe presented their products in an area spanning of 328,500 square metres. Altogether, 135,000 buyers from 152 countries made their way to Frankfurt for the leading trade fair of the consumer-goods sector, setting a new record for Ambiente. “Ambiente is the world’s leading trade fair for the consumer-goods market and this year’s edition was more international than ever before. The standard of visitors here is outstanding. Despite the challenging economic and political climate, the indicators in Germany and worldwide are pointing to ‘consume’”, said Detlef Braun, Member of the Executive Board of Messe Frankfurt GmbH. Also pleased with the results of the fair was Thomas Grothkopp, Managing Director, German Glass, Porcelain and Ceramic Association, who said, “Ambiente 2015 was held against the background of a positive economic environment and this was apparent on all five days of the fair.” This year, the proportion of trade visitors from outside Germany reached 53 percent– more than ever before. The top ten visitor nations after Germany were Italy, France, the Netherlands, Great Britain, Spain, the USA, Switzerland, China, Turkey and Poland. There was an increase in the number of visitors from important European consumer-goods markets, such as Denmark, France, Portugal and Spain. Above average increases were also noted in the number of visitors from the Middle East and Asia, especially from the world’s most populous consumer-goods markets, China and India. Due to the prevailing political situation, there were, as expected, fewer visitors from Russia and the Ukraine. Fink CEO Georg Messing, said: “For us, this year’s Ambiente was a complete success. We not only welcomed a large number of international customers but also all national customers. Both small retailers and family-run furniture dealers were here looking for innovations and working with us to find solutions to the market’s latest challenges.” Compared to last year, the degree of visitor satisfaction with the fair rose by one percentage point to 97 percent, the highest level ever. Executives, the key to order placement, accounted for 80 percent of all visitors. And this was also noticed by the exhibitors. Living Trends was one of the most significant highlights which stood out at the 2015 event. Exhibitors showcased new and ground-breaking ideas, and products, within the home category, incorporating small items of furniture, home accessories and lighting, through to home textiles and decorative objects, to room fragrances. The focus was place on the ways in which the home can aid relaxation, recharge the inner batteries and provide an escape from the mad round of everyday life. Manufacturers showed how this can be achieved with their creative presentations of products and themes. Smaller retailers used this opportunity to the full, putting their emphasis increasingly on niche positioning and distinctive and independent sales concepts. Straight from Africa, the Basket Case II project provided a very special framework for the theme of sustainability. In the North Foyer of Hall 11.0, two designers, Matali Crasset and Sebastian Herkner, showcased the results of two workshops that they held in Zimbabwe in spring 2014 with 17 local basket weavers. The workshops were initiated by the European Union National Institutes of Culture (EUNIC) Zimbabwe. Both designers, one from Paris and one from Offenbach, developed collections with their teams which demonstrated the basket-weaving skills from their respective regions. Thus, traditional Zimbabwean handicrafts meet European design expertise; and the result was a fusion of apparent opposites from the point of view of sustainability. The products could not only be seen at Ambiente, but could also be ordered directly at the exhibition stand in Hall 10.1. “The project in Zimbabwe is doubly sustainable as it involves both social and intercultural elements. What is special about the products is that they are all hand made. A basket requires incredible skill: from gathering the natural fibres, cleaning and preparing them to the actual basket weaving, which takes a week, easily. To some extent, this is the only possibility for women to earn money. For this reason, Ambiente is a great opportunity and an important platform – not only to bring the project to Europe but to open up a market for the fantastic handwork from Zimbabwe,” says Sebastian Herkner. The next Ambiente fair will take place from 12 to 16 February 2016. We look forward to an even larger and more successful event than the last.

Daisy by Georg Jensen Damask1
Daisy by Georg Jensen Damask.
Form Stools by Normann Copenhagen1
Form Stools by Normann Copenhagen.
Pyramid box from Korridor Design.
MENU’s new Storage Stone jars with cork lids.
Nordic Series from Skagerak
Nordic Series from Skagerak.
Designers Carl Phillip Bernadotte and Oscar Kylberg designed the STOCKHOLM Aquatic collection for Danish design brand Stelton.
The Geo collection by Normann Copenhagen has a geometric feel.
Visit: www.ambiente.messefrankfurt.com


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